Coach Joe Lukacs is the founder of the Magellan Network and Mastermind he has coached and consulted over 2,500 practices in his career, resulting in raising over $50 billion of capital and over $500 million in additional revenue for his clients.
Coach Joe grew up in a small town in New Jersey, was a typical C student, but had the desire to do more and have more. After envisioning the life, he desired he set out to create it.
Through years of entrepreneurship, mentorships, and becoming a coach under Tony Robinson, Coach Joe has now created his own tribe. The Magellan Network and Mastermind.
Routine | Morning Routine | Magellan 8
Coach Joe has created a morning routine to master your day: The Magellan 8.
“If You Control Your Focus And Your Intention For The First 30 To 60 Minutes Of The Day, Your Probability Of Winning That Day, Grows Exponentially.”
- 3 min Visualize Success/Big Picture
- Conversation with yourself
- Declarations/Statements
- One Act of Gratitude
- Look at your Game Plan
- Plan Day
- 5 mins of motion
- Journal
*Not on social or news feed
Success
By using The Magellan 8, Coach Joe was able to stop and do a rocking chair test to reflect on where he was at in his life and where he wanted to be. Coach Joe reinvented himself and has tripled his business.
Connect With Coach Joe
Website: https://www.magellannetwork.net/
Schedule an Intro Cal with Coach Joe: https://www.coachjoe.guru/introcall
Podcast: https://soundcloud.com/themagellannetwork
LinkedIn: https://www.linkedin.com/in/coachjoelukacs/
YouTube: https://www.youtube.com/user/CoachJoeLukacs
Facebook: https://www.facebook.com/coachjoe.guru/
Instagram: https://www.instagram.com/coach_joe_guru/
Transcript
Hannah Mitrea 0:05
Hello, everyone, this is Hannah, your host, and you are listening to the success is routine podcast. Our show is on a mission to talk to leaders in life and business that have achieved success, and to learn what their routine is, if you’re ready to create your routine to success, you’re in the right place. Now, let’s get started. Welcome, coach. Joe, thank you so much for being here with us. So, coach, Joe is the founder of the Magellan network and mastermind he has coached and consulted over 2500 practices in his career, resulting in raising over $50 billion of capital and over 500 million and additional revenue for his clients. And I’m so excited to have him on. And to share his routine with us. We have been grateful because we have worked together for almost three years now. And so me and my team have got to hear his routine and the success it has brought him and so I’m super excited to be sharing this as our first episode for success is routine, on how this routine has helped him and how it’s helped its clients and what their routine is. So welcome, Joe. And I’m excited to learn from more from you.
Coach Joe Lukacs 1:11
And it’s, it’s my pleasure, and I didn’t know was our inaugural yo journey here. So I’m really excited to kind of launch this in a proper manner and to really add maximum value to your listeners,
Hannah Mitrea 1:23
man. Awesome. So I’m so excited to hear more about your story. And I’m gonna start there because I know you have an amazing routine and you have extreme success. We just heard about it with your clients raising over 50 billion in capital and over 500 million in revenue. But tell us a little bit about your background. How did you get started? Did you always have this routine? Things like that?
Coach Joe Lukacs 1:43
No, not at all. In fact, I’ll keep it to three minutes because we got a lot to cover today. So literally, you know, I grew up in lower middle class town and central New Jersey Perth Amboy. And, you know, was born and raised in the bar, restaurant business more bar than restaurant, quite frankly. And, you know, I remember when I was a little kid, and maybe seven years old, I was sweeping the bar on a Sunday morning to make some money. And so I tried to college thing, I graduated high school and put it that way. And then I tried to college thing made one semester hated every moment of it. It was never, never the achiever. My report cards always said, you know, pretty much a C student could be in a client class, a student if you if he would apply himself. And that was really from grade school all the way through 12th grade graduate. I was your typical C student made no noise. You can never find me in the yearbook, anything like that not popular, more introverted, things like that. So but probably when I was 16 years old, it’s you know, human beings tend to highly value the things they lack growing up. And it’s, it becomes like an emotional mental blueprint in ourselves. And so money, as you can imagine, was a big part of my wants, because we had none or very little and money was always a big issue my family. And so I remember watching a show, I think was on ABC on Sunday nights called Life lifestyles of rich and famous, but Robin leach champagne wishes and carrot caviar dreams. And that I wanted that. And so at 17 years old, I had the opportunity to go into business.
As a distributor independent contractor didn’t know I hadn’t had my mother signed the paperwork because I wasn’t old enough to sign it. And we started distributing water filtration and air air purifying equipment to restaurants and bars. Because I was the guy came into this and we bought it and and he said, Hey, man, I’m looking to expand my territory. And so I bought a, I had to take all the money, I have like maybe 500 bucks at the time and buy the kit so to speak. And I no idea what I was doing, you know, I just want to make a lot of money. And so I said, Well, you know, my understanding was that being an entrepreneurs way to make money, you’re never going to be super, super wealthy or rich. If you work for somebody else, right? You have no control. So I did that for a couple years. And you know, ignorance is bliss. I think the the lesson I’d like to leave, you know, kind of trying to communicate your listeners is it’s really more important that you take action and not think about things I think a lot of people overthink over ponder over analyze over research. And you know, somebody who gets it 80% and takes action will always be someone who gets it 100% And it takes it takes them a long time to take action. So you know, I figured I didn’t know so I say like I said my goodness was bliss I kind of went after and shockingly I was pretty good at it. I made some good money and allowed me to buy my first car. You know when I was 17 years old, which was a Z 28 Camaro Z 2819 83 in the in the pace car edition. Some of you will know what that is. Then two years later bought my first first Corvette and and stuff like that. So I had virtually a very early age, I had money. And now I was not a good steward of it, of course, but I kind of learned and the byproduct of that and I think this is also key. Is that a couple of couple of people took me under their wing. So at 1718 years old, you know, I was being mentored by 30 and 40 year old millionaires, people that really were successful. And, and that was, to me way more way more valuable than a college education. So I never went to college never got a degree or anything like that. And I’m gonna say college is bad on me for certain things like being a doctor, lawyer, something that didn’t have to go. But if you want to be an entrepreneur, I don’t believe you have to go, it’s just my beliefs on that. So, so did it for a while, and then I got bored with it. And so I sold it off, made some money. And then I started another another business, which was consulting. So I learned how to sell and how to market. So then I hung myself out there as this marketing consultant, but not in like your digital was like nobody knew what that was. So I would go into a company, and I would say, Hey, if you want to crease your, your business, your revenue, your your top line, I will come in, I will become your salesperson, and your marketer, everything like that. And I will take a percentage of the upside. So I would work on total commission, cover my own expenses. And and they get a piece of that. And I did really well with that. The last gig I did, which is right before I met my wife, so that was probably early 90s. Basically, I was making more money than the owner, and my contract was coming up. So we know that was not going to get renewed and real quick. So so I had to figure out my next move. And my next move was to join the Tony Robbins organization, as a business development or PD, personal developer, consultant, business developer consultant, and did that for two years in New Jersey in New York. And I learned a lot. I mean, I was really up I think about that’s where I got my quote, unquote, PhD and people. And that served me really well. Now this is before coaching was, again was early 90s. Okay, Gulf War descended, things like that. And so what I realized was that the the clients I was working with, which was this commission, sales, Soltani program, stuff like that, once you sold it, that was it, like you had nothing else to sell. And it was commission only, there was no coaching, there was no like retainer, or monthly revenue or anything like that. At some point, you just went to my wife, we were eight months pregnant with a first child, or you gotta go get a gob. And I’m an entrepreneur at heart. So what I did, I actually took a job interview, first one of my entire life, and I hit it, every freaking second of it, it just sucked. And so that confirmed to me that I gotta make this thing work, right. And we did it. So and how I did it, which I think is also very important, is I went out there and literally made what I like to call today, Mafia offers offers that people can’t refuse. And basically, the offer was, to my market at the time, was, hey, I’ll give you an hour, I’ll give an hour of my time to you give me your three biggest problems. And we’re gonna talk, I’m gonna give you strategies, solutions, a path, and at the end of that hour, I’m going to hand you a blank invoice. And I want you to write down what this is worth to you.
I got cash or cheque, no credit cards, you know, things like just before Pay Pal, obviously. And, you know, some people were very found a very valuable, very gracious, and I got paid pretty well, for the time, and then other people would like, throw five bucks on the board, right? So, but I got to practice my craft. And that’s the other lesson here, which you cannot get good at something unless you do it. And it’s like anything else, you know, you can’t learn it by a book or a masterclass. I mean, you can get some information and some knowledge. But knowledge without practice will not make you great. And you gotta go ahead and practice it. And I think that’s where a lot of people who want to be entrepreneurs, who want to be business owners, they get kind of caught up in the analysis part. And sometimes you gotta go ahead and fail your way i in the classic example of the almost 30 year, overnight success, right. And I didn’t know what I was doing all I, you know, my whole goal was to make, I think, at the time, five or $6,000 a month, so that my family can be fed, we had a roof over our head, and you know, and my child at the time, would have would have some things, but we didn’t really have a lot of help from either our parents. So it’s really my wife, Marissa and I kind of alone against the world. And it was, you know, you learn a lot about yourself, you learn a lot, you’ll learn a lot about the people around you when you’re doing something like this.
Hannah Mitrea 9:17
And I love that there are so many things that, like I have a whole page of notes already from all of them. And just all the different parts like you know, I would never expect you to have been an introvert. It just doesn’t like from all the videos you creating, you put yourself out there and you create all those things. And then to working with Tony Robbins and things like that. And one question I have, and it’s a little further back, as you mentioned, how, you know, you have these mentors. And me as an introvert, I struggled to ever go out there and like, I don’t know, maybe when I get the mentor. I almost feel like I’m bothering them. And so I never tried to reach out I always try to stay in my own circle. So what are some things you did to be able to cultivate that relationship with a mentor as a mentor?
Coach Joe Lukacs 10:00
I think sometimes it’s you know, I don’t get kind of weird with the universal ride when you’re ready to hear it or stuff like that. But my first mentor, you know, he kind of he just kind of picked me because he saw potential and he was looking to do it. So I wish I can tell you, here’s a great strategy to go do that. The second group of mentors, which which was a mastermind group in New Jersey, I met actually met one of the members at a, I think a function on although it was a chamber of commerce, or just randomly, we connected, and he was 30 years, my senior. So I was at that time, maybe 30, to 33. And he Bill was probably 60, he retired, very successful, very successful entrepreneur and corporate executive. And they had this group of three guys, and they said, Look, we need a fourth, and we decided as a group you’d like to bring, we’d like to bring in next gen in and I like I like to promote, I’d like to present you to the group like you come into. And I spent two years with those guys. And they probably had, you know, I don’t know, 150 20 years of business experience. And the wisdom that was one of the few things I regret out of leaving New Jersey is I had to leave that group because I just wasn’t gonna be there as before zoom, by the way, obviously. So um, but again, that was my, that was my other experience that I got, which was kind of really shaped kind of more my business acumen and things like that. And then, you know, one of the things I think is very important, if you’re going to start a business or being in business or anything like that, you have to you have to understand marketing and sales. And I think that’s so if you think about why does a business fail, like a sales, like sales, like a money, right? That’s, that is a marketing problem. That is a sales problem, not like I don’t, you can be, you can be great at what you do. But if you can’t get it out there into the into the marketplace, and have a way to promote yourself and do think, look, I mean, like I said, I’m an introvert, I wish and no offense to what you guys do for me things like that. But you know, if I didn’t have to do social media, I forgot to do it, you know, and stuff like that. But I know, it’s just what we have to do. And so I get up there and I do it. And I’m an extrovert, when it comes time to help people. So if you so here’s my jam, if you put me in a normal situation at a cocktail party, God helped me in networking event or something like that. I you know, I hate every moment of right, and my wife will tell you that, but boy put me on stage or put me in front of an audience, even a virtual audience like this, and, and let me help people because I’m all about growth and contribution. I don’t, I’m not I’m very extroverted here, because my mission is to help people. So that’s where the introvert extrovert comes in. So I kind of, you know, have a different persona, when I’m going to be in my what I call my teaching training coaching model, which is what we’re doing here today.
Hannah Mitrea 12:34
Often, I love that. And I probably relate in some way because I can get up on a virtual state and I can teach all day long, but networking, I’m the same way. Don’t put me there, please.
Coach Joe Lukacs 12:47
And by the way, sighs and I’ll say this your scenario, but it’s not a death sentence, you just got to understand it and, and what I do with my clients, so if anybody’s introverted, and you got to kind of get into the networking and marketing and sales gig is don’t try to change who you are, because that’s a fool’s errand, you’re never gonna do, you need to create what I call the other version of you. So have who you are, and then who you need to become when you need to deploy that. And that sounds like well, what do you mean by that? Because it’s like, look at athletes, I don’t care what sport athletes have. All high, highly successful athletes have two personas, who they are as a person than who they are on the court, on the course, on the field, whatever, there’s two versions of that human being, okay. So what you have to do as an entrepreneur, is create two versions of yourself who you are. So you’re congruent, who you are, right, you’re not going to give that up. But then you understand, Okay, I gotta go now be this other version to be successful in my chosen sport, business, right? Marketing, whatever it happens to be. And whether you’re a chiropractor, or you’re a retailer, or restaurant tour, or if it doesn’t matter, you’ve got to have this other version of yourself. And this is what most human beings fail. This is what causes a lot of businesses to fail. It’s not the idea. It’s not the concept. It’s that the owner has not, you know, all businesses are reflections of the owner slash founder psychology. And you can’t be this introverted person here, and then try to build this empire here. And that’s where the gap is. And it’s just easier to say, you know, what, there’s going to have me, like when you declare that whole new world possibilities open up, cuz you’re not trying to change who you are, you’re going to build a character, like you’re an actor. And, and that’s really cool. And so you can, I told my clients, I say, Look, you can have your cake and eat it too, which is pretty cool. When you start thinking about it from that perspective.
Hannah Mitrea 14:35
Yeah, that’s extremely valuable. I have it, triple underline, to come back to that, and just re listen to all that because I think that is so crucial to have like, and I’ve never looked at it that way. So thank you for sharing that to be able to look at those different, different perspectives. When you’re going out and you’re being in the networking groups versus you know, just being in your business doing those things that you love, but you have to be able to grow your business you have Have to get out there and as a business owner, that’s something you have to do is put on the extroverted face and connect with people. But let’s jump into your routine. So you mentioned a couple of things that kind of stood out you know, you watch the lifestyles of the rich and famous. And then you coach with Tony Robbins. And you know, actually, I grew up in a really small town in Pennsylvania. And so I come from a very similar background which is crazy you know, it’s it’s really small town. My mom was a waitress My father was a construction worker, you know, we didn’t have a lot growing up either and so we were able to get out of it to this degree, but I you know, I’m always looking to grow further and like, make sure that my kid never has to struggle. And you know what it really sound like it’s a lot of who you’re surrounding yourself with. But where did that routine kind of come in? And you know, what is that routine?
Coach Joe Lukacs 15:48
Great so when if you if for Anthony personal Tony Robbins fans if you go back to your personal power that cassette tapes that I have, he Tony talks about something called the Power Hour, that’s the first time I really heard of concept of a morning rituals back in the early 90s. It’s all the rage today, morning sickness ritual, when you Google it, YouTube it there’s tons of stuff out there. I’ve been teaching it for almost 30 years. And and I in the framework I use is sports. So again, going back to athletes for a second if you look at any very successful slash world class athletes that are sometimes just show up, you know, you know, Tiger Woods does not kind of run out of the parking lot, five minutes for his tee time and hope to be excellent. Right? You pick any, any Serena, Serena Williams pick anybody who’d like to pick, right. And so if you think about it, when you’re when you’re a business owner, and when you’re an entrepreneur, you’re an athlete, and this is kind of dangerous. We’ll talk about identities, which is a whole different 30 minute conversation, identities. And so when you have when you take on the identity of an athlete, you kind of guess what I need to do be excellent today, because our game is every every 24 hours is a game. And every year is a season. That’s why I frame it. Right. So how do we be excellent every game. And so it requires a pregame routine, which are in our world is done usually early in the morning. And if you control if you can kind of control your focus and your intention, the first 30 to 60 minutes of the day, your probability of clinical winning that day, grows exponentially, do not control the first 36 minutes of your day, it will probably be not so pretty. Right going forward, there’s words I would use, but we’re gonna keep this really cheap today. So that’s the why the routine. And that’s the first thing. So when I take on a new client, you know, the first thing we’re going to do, even before we get into goals, and business planning and kind of strategic stuff, I say, look, we got to get your day, right, because otherwise, all the goals and vision doesn’t matter, you’re not gonna execute, you’re not going to execute consistently. So we got to get that morning routine, you know, morning success ritual, we call it in our vernacular, Magellan morning, eight. And so there’s a process of developing look, it could take 20 minutes, it could take an hour, I mean, so and it can be done anywhere. There’s no ifs, the sequence doesn’t matter. You can do it in your car, you can do it at Starbucks, you can do some live laying in bed if you want to. And I’ve done that, and, and stuff like that. And it works really well. So I think I think having that, that time, the most important meeting of the day you’re ever going to have is the meeting with yourself. And the early in the day, you can have that meeting with yourself that again, the higher the probability that they really gone the way you want it to.
Hannah Mitrea 18:20
And so you say like, How about meeting with yourself? And you know, you have to get the 31st 30 to 60 minutes of your day. Right? So what are you doing this for 30 to 60 minutes, 60 minutes? Was that more? Like I mentioned the Magellan morning eight. So you can share a little bit more into it?
Coach Joe Lukacs 18:35
Sure. Sure. I play. So I mean, again, sequencing doesn’t matter here. What first thing that I always do is I always take about three about three minutes long and visualize my success of the big visualize my goals, my big picture, and I know what they are because I review them every day. So they’re kind of in my mind. So I’ll spend some time I’ll take my visualization, and just like laying there closing your eyes and say, Okay, here’s what I want to accomplish the next 10 years paint a picture, right? And then that’s like a minute or a minute or two that I’m saying, Hey, what’s going on today? And I just visualize myself having a great day today being controlled handling things I need to do, right? Second piece I’m going to do I’m have this is gonna sound weird, but it works really well. You’re gonna have a conversation with yourself. And some people actually speak it out loud. I’m, I’m visual, auditory, so I will kind of have this weird conversation where it actually comes out of my mouth. And I’ll ask myself questions. What am I excited about today? Tony Robbins, Tony would call it his morning power questions. So I just take a derivative of that, hey, you know, who do I love? Who loves me? What are my goals for today? What am I passionate about? What’s gonna make me have a great day today? How do I add value to human beings today? So things like that. I’ll go ahead and put it in there. And so there was like questions. And then we called when we were called declarations and statements, which are not question like I’m going to crush it today. I’m gonna be uncomfortable today. I’m going to do uncomfortable things today. So these are like declarations here so nobody else you need to learn this and you can do I guess you can get in the mirror and do if there if you want to. So we do that. We have visualizations builder’s nation, and then we have our declaration. The next thing that we’re going to do ideally is we’re going to do one act of gratitude. So what I recommend people do is grab their cell phone and pick somebody and just send a text, hey, just thinking about you hope you’re doing well, I appreciate a relationship or friendship or collaboration, whatever happens to be right. And I’ll tell you what, it’s hard to be in a negative state, angry, pissed off, when you’re, when you’re in a state of gratitude, and grace. And so to put yourself in the state of that gratitude, and grace, and here’s, here’s a couple of beautiful things. Number one, you’re going to make somebody else’s day. That’s beautiful, especially in this environment. So chances are number two, you’re going to get some love back. And that’s gonna make you feel really good too. So we love so we love gratitude, stuff like that. The next thing we want to do is we want to look at our our game plan. So if you have written goals, you know, even just like one piece of paper, index cards, I don’t care, you want to take about two, three minutes and just kind of look them over reassociate yourself with that, so on and so forth. Next thing we’re going to do is, hey, what am I doing today? So now we’re gonna get into a little bit more of the kind of, I don’t call it the weeds, but kind of okay, what’s the what are the goals for today? What’s the schedule look like what I need to do? Ideally, you’re not in it. So what we’re not doing, let me let me talk about we’re not doing losses, as of actually more important, we’re not in the news feed, we’re not in your inbox, we’re not a social yet, we’re just this is, this is like, we’re gonna control you, if you need to get a cup of coffee and do this, that’s cool with me, we’re gonna do that, right, and we’re going to have our daily game plan, we’re gonna handle that right, we’ll be very clear what we need. So again, strategic thing, and then our tactical thing. The other thing we’re going to do is, I’m a big proponent of is five minutes of just motion, so I don’t need Look, we’re not going to get we’re not going to get healthy, doing five minutes, but I think it’s important, get the blood flowing. So walk your dog, you know, maybe you just kind of walk around the yard or something like that. And, and ideally, you get out in nature, and do a lot of this because I think there’s a real connection in that manner. That really, really makes sense. And, you know, the other thing I would do, and this is where I think a lot of people struggle with journal, and journaling, by the way, people they think, Okay, I gotta get a book and a pan and I suck at writing. And that’s weird. No, no. What journaling does for you, is it takes the stuff that clutters your brain and gets it out of there and into a different format. So here’s the hack. You could do an audio, like I use Evernote, I can put an audio note in there, I can go on a walk and talk in the morning. And I can do a three minute dump into audible, you can take Siri and send yourself, Hey, Siri, send me I’m gonna send a text message to me dictated in Siri, you’ll get a text message, you can cut and paste it into whatever you want. Now, if you’d like to write, that’s cool, too. Right inspector just opened up on my phone, I said her name.
Quite there. And so you know, there’s a lot of ways it’s not, it’s not about creating volumes of you know, your life’s work alone, it’s kind of cool. It’s really just kind of taking stuff and getting it out. Because that way, when you get it out, you have more room for better things in right from that perspective. So that’s kind of what we do as a morning ritual. And I’ve timed this with people, and I can skin this sucker down to maybe 3020 minutes I had to sequencing doesn’t matter, you could do some of it, then get the kids off to school, they finish it, there’s no rule that says it has to be one way because I deal with a lot of law, my clients are women, very professional, and very successful. And, and, you know, they kind of have to do their jam and run the household to they come double duty, unfortunately. And, and so we so we have to kind of create very customized, customized scenarios for them, where they can only do a couple pieces thing, get the kids ready, then to get themselves ready, then then get off and do what they do. What should I use for job, the one rule I have is basically, that you cannot start your day or hit your office or home office, office office or whatever happens to be with not getting your morning ritual done.
Hannah Mitrea 23:56
That is awesome. I wrote all those down. And I love that you put in there, the acts of gratitude. I think so often, we think of gratitude, and we’re always writing it down. And I think that’s super valuable, too. But the actual going through and sending message doing something changes, I completely like I know, that’s like if I take one thing out of these eight, that’s the first thing I want to implement is, you know, just adding that one thing in there. Because like you said, as soon as you do that, you’re gonna get something positive back, like, no one’s gonna be like, Oh, you think I’m, you know, I’m thinking you think I’m a nice person while you suck? They’re not going to do that.
Coach Joe Lukacs 24:32
I mean, I have hundreds of clients that do this protocol every morning. And I’ve never had anybody come back to me and say, Hey, I gave somebody some gratitude and they kind of blew me up. Just it just doesn’t happen, you know, because let’s face it, you’re not going to give gratitude to a stranger or someone on your prospect list or something like that. You’re going to pick the people, friends, family colleagues and co workers who are meaningful to you. And so, you know, it’s easy to take things for granted. And I find that’s one of the most rewarding things I do every morning. And the one thing I’d say so my so this is what I teach. And then if you want the kind of the advanced version of it, if you will do a morning walk and talk, ideally outside in nature 30 to 45 minutes. So in addition to some of this, some of this you can do during your walk and talk I like doing during my walk and talk. So I’ll do a 45 minute to an hour walk and talk, where I’m visualizing. And yes, you can visualize with your eyes open, it’s not crazy to do that, you can definitely do everything else that you need to do. And I’ll just stop and just get grabbed my phone and you know, pick a random contact, oh, here’s somebody I haven’t talked to in a while, or maybe it’s a client. I haven’t. I haven’t told them how much they mean to me. And away we go. So I just think if you practice that, and again, I don’t care if your CPA and attorney entrepreneur, you know, Corp doesn’t matter. You’re gonna feel a lot better about yourself. It’s a positive vibe. And quite frankly, I think the world can use more of that. Unless there’s some other things.
Hannah Mitrea 26:00
Right? Yeah, definitely. And with journaling, so I’ve also heard before, like, because no, you mentioned like, some people think I have to get this journal and I have to write this novel. They’ve also done where I’ve seen it where, like your words on even allegedly, basically are just scribbling. But your thoughts are coming out when you’re doing it. Because it is getting those thoughts out. I know when I journal, my hand readings, chicken scratch, because I’m trying to read as fast as possible to get it all out of my head, I’m not looking for, does it look good, or the spelling is correct. It’s a grammar correct, nobody else is reading this, this is for you. And the same with when you’re talking. You don’t have to worry about oh crap when you put a period there and stuff like that. So I love that you mentioned this other ideas of creating that morning routine and writing that journal and doing those things. I also loved how you kept simple it wasn’t, you know, spend 30 minutes working hours and 20 minutes, right reading, doing all these different things, you kept it as five minutes, go outside for five minutes, like, keep it simple. Because even if you just start with that five minutes, that’s going to evolve into a better habit where it turns into a 30 minute walk or things like that, if you want to start focusing on health and different things. So I love that, but share with us kind of like the success for now. So we have this morning routine. What is the success that you’ve seen from it? And how has it worked for you?
Coach Joe Lukacs 27:23
You know, I mean, you know, I always like to say I’ve had like two careers, right? So being a coach, the first, let’s say the first 14, the first 20 years, that’s probably 25% no third, excuse me, I’m losing time here. So two more years, I’ll be in my third job, my third anniversary. So I would say probably when I got to my 25th anniversary. So that’s for a lot of people that’s doing something a very long time, decades. And I was doing very I was doing well, I was making good money and I kind of good jam going on. But when I hit my hit my 25th anniversary, I had this seminal moment where I asked myself is the next 25 years gonna be like the last 25 and realities, I got uncomfortable as making good money. I just, you know, just, I’m not I was doing great work with my clients. So it was never about the work with the client. But I was not really look, I did not look, I was not scaling at the time, like, I was kind of kind of survival mode ramped it up. So I found myself in a really good kind of comfortable place. I’m probably there for about a decade. And so, so really doing well. Then I had that question, you know, is this older is going to be? And that, the concept of that. And so I’ve just, I have this thing that I do call the rocking chair test. So I put myself in the rocking chair at the end of my life to look back on my life and how much regret am I going to have? See a lot of people think somebody like me is very positive, like, Oh, you’re all you’re very positive person real motivating. No, I’m scared. I come more from what don’t I get to get done before I die. So that’s what that’s what keeps me really motion. So when I when I hit my 20th anniversary, I had to really think about is this the way it’s going to be? And it could be and that would be okay, be boring, boring. And but then I did the rocking chair testing myself. I said, Man, how many people in my mind not going to impact? You know, what am I gonna look back and I said, you know, I squandered an opportunity that higher power gave me and I was not, I was not judicious with that. And that’s and that really scared me. So metal, so I just reinvented myself last, let’s say 40 months, 45 months where we’ve quadrupled to triple the business. So you know, now we do multi million dollars. We’re before we don’t high six figures, not that it should matter.
But you know, we’re family business, we have very low overhead. So it’s really cool. And you know, I think it becomes something where and I’m doing this in my late 50s. So the other thing I’m going to listen to whoever it’s very cool when you got you know people are 20s and 30s want to rock it out and you got times like that. But let me say the other side. If you’re on the other side if you’re on the other side of 50 or 45 It’s never too late. So I think the one thing see I’m very Clear, I love what I do. I’m passionate about it. I’ll never retire. I’ll do some mini retirements or a year sabbatical as we’d like to call them. But I don’t you know, I tried it. I did like a two week test. And I was like, not do anything. I hated every day of it. So I’m not going to ever do that again. So I think, I think that’s really important, right? If, if your goal in life is to get to a point in life, where you can kind of walk away from your what you’re doing, like a jlb, I just want to get to this, I got enough money to retire. And I’m not saying that’s bad for some people. That’s, that’s, that’s what they want. And I’m fine with that. But then what do you do for the second act? See, I looked at my first act of 25 years. And then I told my I told my clients, Look, man, I’m going to coach them. 100. And I, and that’s, that’s on record. I’m just not, I’ve said here to other places. And do I have a guarantee? I’m gonna get there? No, but that’s my intention to get there, right. And we’ll all meet up wonderful medical, medical technology and stuff that’s coming down the road, you know, who knows, right? We grow some body parts and organs, stuff like that. And who knows, maybe possible. So I think it’s coming in with an intention, that, you know, my best day will be my last day. And I think that’s really important that people adopt that mindset. A lot of people live in their past. And they’re very what I call reward most most of society is like or rear we’re looking, you know, look in the past, I mean, Facebook’s littered with the past, right? high school, college, you know, look, we’re gonna we go back to this and like, like, now, I mean, cuz if you’re looking backwards, you can run it, you can run off the road, you gotta be looking forward, that’s where the future is, right. And so people will try to get back and capture this is especially, and I find this mostly with people who are, let’s say, high level athletes in high school and college. And then that doesn’t translate over into the rest of their lives. You know, they kind of they think they peaked at 22. That’s scary thought. So I think the to adopt the PRAT the fact that, hey, your best days are for all of us are definitely in front of us. May not be athletically because we’re going to age, but you know, unless you’re doing something that requires a lot of physical, like a professional athlete, or something that’s very physical. You know, I think your best days are in front of you, quite frankly. And I think that’s really important. Because how do you get up in the morning, wanting to be great, if you think the greatness is already past? Like, how do you how do you reconcile that in your mind? You know, I don’t think you can, I think you got to create a new opportunity, a new framework on it, to go forward. So I think that’s really I think that’s really key, you know, and so, when I, when I had to 2015, I remember I was in Huntington Beach, California, on the beach, at a seminar, not not what I was doing, I was actually attending one. And I just had this epiphany, like, you know, I kept What am I going to do? How am I going to do it? What’s my game plan, you know, and I’d really hadn’t, and then like, it just came to me, here’s what I’m gonna do.
I’ve just, I have a picture that you posted that picture on one of my feeds is me on the beach over garbage can. Very good visual, right? I know, you post right, it’s really there. And so that was the kind of immersa was there. So she kind of took that photo photo of me when I could, I said, I’m gonna get to some video, I’m going to make my declaration. Like I videotaped, I shot a video on it. And that kind of changed everything for me, where I think I really read, I created another version of myself. That’s when I really started to come and coach Joe. And I embraced that like, wholeheartedly, you know, and so that’s what I’m going to do. And I really worked myself. So the other thing I would say, I know we’re running out of time here, but I want to get the sense really critical. So one of the key differentials has made that has really worked for me, is that I’m always reinvesting back in myself, both in time and economics. Now, what does that mean? Get a mentor, get a coach, get a personal trainer, getting into trouble, whatever you whatever you need to do, you know, get a therapist, in some cases, right? Whatever you need to do to make yourself better the next version of you, you the person you are today is not the person you were five years ago, the person you’re going to be five years from now is not the person you got to be today, you have choice, you can let it be happenstance and evolve, just hopefully, randomly, hopefully works. Or you can do a guided where here’s, here’s what I’m gonna go do. So I think you know, it’s doing that. And then what I always recommend my clients do is take 10% of their income and don’t put it in a 401 K, don’t put it in an IRA put it into you, you’re always going to be your best investment. And that’s just something I’m not saying not to say for the future. I’m not saying don’t do any of that I’m just saying is make sure you’re you know, they always say pay yourself first, I say invest in yourself first. Because when you invest in yourself first, you’ll get a better version of you. And in most cases for your listeners, they are the economic engine of their business. So the better you make the engine the faster it performs, the higher level of performs, the more and it’s not just about money, but let’s say some money is a resource. So you know, that’s just that’s just the you know the truth. So I think that’s really important. So I quadruple my PD budget I started invest in things you know, $30,000 mastermind stuff like that, where before you know I would do a little bit but not to love on doing today, and I can definitely say it’s had a made a radical impact. So I think, you know, look, when we’re in an economy where we are today, recession, high interest rates, all the things going on in the world today, you know, here we are the fall of 22. I think it’s really important that even though it’s scary to do, do not come off of that, that’s one thing I tell my clients to look, don’t go to Macau, you know, don’t go to Starbucks, don’t go out to dinner, maybe you don’t, maybe don’t take that trip, do not stop investing yourself. But once you stopped investing yourself, you lose all momentum, and you lose, you’re going to start, you’re not going to be able to guide your evolution, it’s going to just be happenstance. And that’s where it’s dangerous, right. So that’s why I think it’s so so critical. And unfortunately, we didn’t we’ll talk about that. And we don’t talk about that in high school. We don’t talk about that in college, you know, you got to get on. And hopefully, as a young person, you find, you know, that message somewhere, whether it’s on you know, Instagram or Facebook or YouTube or, or personal relationship where you get some guidance on how to be successful. Our society teaches people how to be educated. That’s not the same as being successful.
Hannah Mitrea 36:01
Now, and like you said, like, I know, I found on social media, one had a post that said, you know, the next 30 days are gonna happen, regardless of what you do. So how are you going to make them like, and that goes to everything you’re saying, like, what are you going to do and you know, I love how that is your success of it. And really finding, you know, that way to keep going discovering that, you know, you never want to retire. Like I say it all the time. probably heard it from you, I’m like, I don’t want to retire either. Like, that sounds so lame, like, sitting around doing nothing. But being able to invest back in yourself and finding those passions is you know, that success and, you know, helping other people discover that because you are a coach, and you’re helping other people do that. And so I think that’s incredible. And you know, this is success is more than just monetary. Like you mentioned, you tripled your business. But all these other things are things are so much more powerful. And so thank you for sharing those as your success and those things have helped you grow and, you know, are continuing to help everyone else grow me included. I’m so thankful to have you here on our first episode for this. And so to before we head out, I know we’re almost out of time here. One question or two questions I have is, if somebody is listening to this, and they don’t have that 30 to 60 minutes of their day, set up yet they don’t have a morning routine was that one thing they should start doing tomorrow? Is that one thing that they can start doing tomorrow, to help them start creating that control of that first 30 to 60 minutes of their day?
Coach Joe Lukacs 37:25
I think the key thing on a very tactical level would be to just get up and write down the five things you want to accomplish today. I mean, that’s like that’s about as basic as it gets. Right? And make sure you’re up early enough. So I think the other thing you know, which we didn’t talk about really is there’s not a magical 5am club or 4am club or 6am club or anything like that. It’s like you just gotta be up early enough to get done. What you need to get done is to get your day going, right so that’s six o’clock rave is 535 It’s seven and that works for you. I’m cool with that too. I’ve never given any my clients hey, you need to be up by x time to go do this. I just say before your busy day starts you need to get this done. So figure out how much time you need and and work backwards.
Hannah Mitrea 38:06
Yeah, love it. And then book recommendation what is like the number one book you would recommend people to read?
Coach Joe Lukacs 38:12
Oh, that’s cool. Okay, so I’ve been prepping. I mean, if I had to if I had to pick one. I’m gonna say I’m probably gonna say personal power with Tony Robbins just because it’s so foundational for me. I think that’s I think that’s really good. I love anything Ed my let does these days. I think he’s got some really good juice that he does. And I think he’s very authentic. I’m part of his one of his groups. So just one more. That was incredible power of prayer or max out power. One more. Yeah, yeah, I’d like I think it’s very authentic. So I kind of I kind of vibe with him on that stuff there. And, you know, I think any so personal film is very interesting, real quick, and I know we’re but now we’re over personal development, like food. Some people like Italian, some people like Chinese, some of you like this. Some people love steak, some people hate steak, whatever. And I think it’s really important that when you’re trying to figure it out, just watch us go, you know, like, go go to YouTube and just Google success or search success or motivation. And you’re gonna find you’re gonna find coaches or mentors or whatever you want to call them author’s. You know, who you resonate with. And that’s what I care about, you know, just find something you resonate with, because that’s much anything anything you do there is gonna be much better than the news. Much better than some of the you know, in the eye of animals but watching you know, animal videos is gonna help you business wise, and things like that. So I mean, I think you just got to kind of say, Nick the so the Action Point is, I make I’m gonna make a decision that for five or 10 minutes in the morning, I’m gonna go search YouTube or something like that, and I’m gonna be deliberate and though I find somebody like I’m gonna subscribe to their channel and then every one I’m gonna kind of visit with them you know, I when I go my walker talks I’ll usually listen to a podcast or the audio part of a video depending on kind of what I’m what I’m into. And it’s it’s a mental diet. You got to know You’re putting news and negative in your brain, you’re gonna be negative Sorry, just the way it works like going in, it’s like eating sugar all day and wonder why you don’t feel good, right. But if you’re putting good stuff in your brain, you’re gonna think better, which means you’re gonna act better, which means you’re gonna get better results
Hannah Mitrea 40:16
of it, and I just give a tactical recommendation, were the YouTubes, if you’re going to YouTube, I would recommend you actually creating a second channel that’s separate from all your other stuff that you’re doing. So you don’t get those recommendations of the cavity on the dog video and the news that you’re normally following. So if you create a second YouTube, which is totally free, or even just a second channel, make sure that in that channel is where you’re doing all that personal development and research. And that’s your morning, YouTube channel. That way, you’re not being distracted by the news that you normally would get distracted by, you’re creating this channel that is creating this space for you, that’s gonna give you only recommendations on those things that you’re watching you’re listening to. So yeah, so I love that though, to go in there and just finding who you want to relate to. And I will thank you so much for being here for sharing your routine and sharing your story of how you went from, you know, working in the barn restaurant to helping over 2500 clients be able to increase their capital investments as well as the revenue. Is there anything else you want to share before we sign off here?
Coach Joe Lukacs 41:19
No, it’s been my pleasure to be to be the launch partner in this endeavor. So thank you very much for the privilege opportunity to do that. And the only thing I would say to everybody here is in my parting words is what your life is what you make it you have a lot more control, you think, but you have to control. Alright,
Hannah Mitrea 41:35
awesome. Thank you. Thank you for listening to success is routine podcast. If you found value in this episode, share it with a friend episodes go live weekly on Sunday at 8am. During your week with the right routine, like follow and review the podcast on Apple podcasts, Spotify, Amazon music or wherever you’re listening during the success of routine movement and get exclusive downloads and content from the guests go to www dot success is routine.com and follow the conversation there or on social media. Until next time remember,
Coach Joe Lukacs 42:06
the knowledge without practice will not make you break ordinances are reflections of the owner slash founder psychology. You can guess what I need to do be excellent tonight because our game is every every 24 hours is the game. And every year is a season you can kind of control your focus and your attention in the first 30 to 60 minutes a day. Your probability of winning that day grows exponentially. The most important meaning of the day you’re ever going to have is the familiar with yourself.
