Brian Charlesworth is the Founder and CEO of Sisu, and host of the Grit podcast, a revolutionary real estate operating system that is making waves in the industry. He is also the host of the Grit podcast.
In his twenties, Brian began his career as a tech entrepreneur. He worked at MCI after graduating from college, where he trained and instructed individuals on how to use email and the internet.
Later, he ventured into franchising, acquiring eight companies in eight years. After those companies were sold, his wife, Spring Bengtzen, asked him to assist in growing her small real estate business, which only had five agents at the time. He dove right in and discovered the challenges of running a small real estate business without proper systems in place. This is how Sisu was born.
With Sisu’s operating system, Brian has helped agents effectively manage their transactions, resulting in increased success for multiple real estate businesses.
Routine | Planning Desired Outcomes
Brian Charlesworth understands the significance of planning his desired outcomes and committing his subconscious mind to work towards achieving them. He must continually strive for personal growth and development to effectively lead others. Here are the routines that have propelled him to success and keep him motivated:
- Visualizing the plans for the next day before going to bed
- Reviewing his plans in the morning
- Meditating
- Working out, taking morning walks or doing some late-night exercises
- Reading or listening to a book every day
Success
According to Brian, success is synonymous with growth, and happiness is a result of growth. He advocates for beginning each day with gratitude, as having gratitude leads to personal growth, which in turn leads to happiness. With Brian’s unwavering vision and inspiring leadership, Sisu has been empowering real estate businesses with cutting-edge tools and coaching solutions that drive their success. Sisu has been a game-changer in the market by assisting teams of brokerages and agents with their transactions, offering insightful analysis, and even operating as a hub for all real estate transactions.
Book Recommendations:
Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink
Be Obsessed Or Be Average by Grant Cardone
Connect Brian Charlesworth
Website: https://sisuhq.podbean.com/
Website: https://sisu.co/
Facebook: https://www.facebook.com/sisuHQ/
LinkedIn: https://www.linkedin.com/in/briancharlesworth/
Instagram: https://www.instagram.com/sisuhq/
Twitter: https://twitter.com/sisuHQ
Youtube: https://www.youtube.com/@sisuhq
Transcript
Hannah Mitrea 0:04
Hello, everyone, this is Hannah, your host, and you are listening to the Success is Routine podcast. Our show is on a mission to talk to leaders in life and business that have achieved success and to learn what their routine is, if you’re ready to create your routine to success, you’re in the right place. Now, let’s get started. Welcome back, everybody to success as a team Podcast. I’m super excited to have Brian Charlesworth. Here with me. He is the founder and CEO of Sisu, the real estate team operating system, he is streamlining and automating the real estate industry. And he’s also the host of Grit podcast. He’s a real estate thought leader, and a Porsche enthusiast, though. Welcome to the show, Brian.
Brian Charlesworth 0:47
Thanks, Anna. How’s it going?
Hannah Mitrea 0:48
Going? Good. I’m excited to talk to you, learn about you. You know, we’ve been working together for three years now, three or four years now. And I love what you do over at Sisu. I love your whole team. And I think you know, what your team is, is really a direct relation to how you’ve led them. And I love working with Sisu. So I’m really excited to learn about your routine and how you’ve kind of implemented those things.
Brian Charlesworth 1:11
Yeah, well, thank you. Yeah, I mean, as a leader of a company, that probably the most important thing for me is just having the right culture, having the right people on the bus. And if you get somebody in there that’s ruining the culture, it’s important to get them out quickly.
Hannah Mitrea 1:25
That’s IBM and Eileen, you know, like, we built it on culture and quality, because we believe like, if you have a really good culture, you’re going to have quality that that you produce for everybody. So I love working with other teams that really value that culture, or the team. That’s exciting. But talk to me a little bit about what you do and how you got started with it.
Brian Charlesworth 1:45
So what I do at Sisu, is, is that your question
Hannah Mitrea 1:48
that just in general, like how did you move into this real estate world? Like I know what you do kind of like Yeah,
Brian Charlesworth 1:55
but yeah, I’ll give you I’ll give you a little background. So I I was a tech entrepreneur in my 20s. I started out I was an MCI you probably are too young to know what MCI is good. MCI, Na, TNT were the backbones of the internet. when the internet first came out, they were the largest long distance carriers in the United States. And I worked for MCI when I graduated from college. I was training I was teaching people on how to browse the internet and how to use email because those were brand new things back then. That’s that’s a sign of how old I am right there. So anyway, I started a company back then, that was the first voice internet company. So stuff that we do on Siri and Alexa and Google today. We were doing that and all the wireless networks back in 2000 to 2003. Anyway, after that company sold, I got into franchising. Over eight years, I bought eight companies and probably housemaster was my first and then I partnered with Budget Blinds as my last and help them acquire three businesses underneath them when those companies sold spring. And I had just gotten married. So it was about nine years ago. And she asked me, So what’s your next thing? You know, what are you going to do next? I basically, I didn’t know, I was doing some consulting for some different companies. And she she basically asked me to come in and help her grow her real estate business. And she had a small team of five agents at the time, you know, doing 100, probably 120 transactions a year. And I got to dive in and see all the difficulties of running a real estate business, a small real estate business where you don’t have the systems in place, right? You’re not going to use Salesforce as a company that size and especially in real estate, because real estate, people just don’t understand tech, that to that extent. You know, we found ourselves using Google Forms to set goals and to hold people accountable and paste. It’s very difficult thing to do in spreadsheets, but pretty much everyone in real estate has tried to solve that in spreadsheets. We we then use Google intake forms to get data from from an agent to a TC when someone got a contract or when someone would take a listing. And then we would we actually went from whiteboards. She was using whiteboards at the time to have three T C’s managing, you know, 120 transactions a year, those whiteboards had tape going on a whiteboard and tape going across. And then you know the 27 things that needed to happen to get someone from contract close. Each TC had their own whiteboard, they would go up and hit checkmark every time they did something during the day. Super. Let’s say not efficient. So
Hannah Mitrea 4:38
anyway, real estate agents offices that still do bad so that’s great. Yeah, so some people still do
Brian Charlesworth 4:43
it right. Yeah. So here we are. Here we are almost a decade later. And people still do that. Now. So the first thing we did is we actually moved from that to Trello. So what would happen is this intake form would come in first we would manage the goals and everything in spreadsheets we’d met Ah commissions and spreadsheets, and the goals would come in. And okay, in order to make $300,000, I need to do this many activities, tracking that in spreadsheets was super cumbersome. So the first thing we did is we moved to smart sheets. Because smart sheets, you can send out an email at the end of the day at 5pm every day to say what your numbers are. Okay? So just that little shift made a massive difference. But what I found was, okay, now we have Google intake forms. Now a TC gets that, can they do anything with that? They really can’t, like, there’s no reporting, there’s no integration, it’s just, there’s your data in a Google form. So now we’re gonna take that data out, we’re gonna put it into Trello. And that, you know, every time you do that, it takes probably 20 to 30 minutes, take all the data gives, you know, okay, someone went under contract, I’m gonna move all that data over here to Trello. Now I moved it into Trello. Now what now I can manage my contract those processes in Trello, where I have a board on my computer instead of whiteboards. But I still don’t have any reporting in Trello. So now, what I found was, we were able to make key decisions about once a month when our financials came out, and when we reviewed all of our spreadsheets, and if you make decisions once a month, what that means is you can make 12 decisions a year. And 12 decisions a year does not grow company very quickly. So anyway, that’s kind of how Sisu was started, it was to solve all those problems I just outlined. And so when you say streamline and automate the business, yes, we streamline it, meaning all your data is in a single platform end to end, we’re not a CRM, so we integrate with all the team based CRMs and real estate. But pretty much everything from that point forward, you can do in Sisu. Yeah.
Hannah Mitrea 6:49
And, like, it’s crazy to think Trello was the solution to the whiteboard. Because, like, to me, Trello is even more complicated when the wife moved back and see where it’s like online now. So you don’t have to be in one place to be able to see all that data. That makes a lot of sense. There. So a lot of this comes to, you know, getting that email, so a little bit of that accountability, and things like that. So did you have a routine growing up? Or like, you know, early years that kind of signified that accountability? What was that routine that started with to create the hey, I need to have accountability, and I have to create something that streamlines and all those pieces together?
Brian Charlesworth 7:29
Yeah, that’s a good question. So I mean, it was really, it was really, you know, my business from the past, I had systems in place. And then I jumped into real estate, and there weren’t really any systems. And so it was okay, how do we how do we put these systems in place? And again, if you have five different platforms, you have to put data into five different platforms, and it’s super cumbersome. So the first part was streamlining that. And then the second part was building automations. So if you bought a house, Hannah,
Hannah Mitrea 8:00
I have Yeah, it’s in plain sight. So Ravenclaw everything like one crazy.
Brian Charlesworth 8:04
Okay, so when you bought a house, likely, possibly, if you use the solo agent, this didn’t happen. But likely, you’d received an email from a transaction coordinator that said, Congratulations, we’re under contract, here’s all the details of your, you know, of your agreement, right? Here’s, here’s all the details. Well, when you got that email, it also went out, they send us an email to a mortgage company, they send a separate email to a title company, they send a separate email to your agent, they send a separate email to the agent on the other side of the transaction, and probably a separate email to the agent, or to the agents TC on the other side of the transaction. So the transaction coordinator. So if you look at that, you know, that’s like seven different emails going out. Super cumbersome process, right. So automate that all the data is in Sisu. It’s in those intake forms. So automatically know, you can take that data and send it out to all of those people. So things like that are really streamlined, and automated, right? The business and now, this year we’ve been focusing on and last year over the last 12 months, I should say we’ve really been focusing on a client portal that allows allows clients now to get updates automatically as that transaction coordinator is checking things off in the box as so now the client can see this is where I’m at in the transaction, just like when you and I ordered DoorDash or Instacart, or anything else we get to see where that food is and getting to our house. Same thing with your journey of buying a house. Imagine if you had had a list of Okay, first thing we’re gonna do is we’re gonna get a home inspection, and then we’re going to negotiate terms and then we’re going to have our appraisal you know, if it was all outlined for you as a client, it’s going to make your life so much easier and you You can see as things are checked off and what’s coming up next. So we built out over the last year and really changing the client experience. And now our big focus this year, and in fact, it’s coming out tomorrow. So I guess this is a, this is our announcement. Oh, this will go out on Tuesday. So our Oh. So today is Tuesday, May 9, tomorrow, Wednesday, May 10. We roll out the ability for mortgage and title companies to come in and collaborate in the client portal. So a mortgage company, when they get added into that intake, they’ll automatically get notified, hey, this agent on his team at agenda, this transaction, and instead of having to send an email out now, giving them all that data, they just log in, they have all the data right there, they can add the appraisal, and there they can add closing docs in there, everything is in one place for everyone to communicate. So they can chat in there very much like a Slack type of chat. So all your chats in there, all your documents are in there, everybody’s in there collaborating, in my opinion, that’s the future of real estate, it will change the real estate moving forward for decades. And, you know, Sisu, once again, we streamline that process, because there’s no extra work for a transaction coordinator. Because they’re already managing those tasks in our platform. If that makes sense.
Hannah Mitrea 11:32
Yeah, now I’ve taken a note over here, just send to the team like, hey, announcement to make sure tomorrow, or announcing that because I think that’s awesome that everything is going to be in one place now. So it is creating, like super easy like because even if you go back to DoorDash, or Instacart, or things like that, and you’re seeing that process going through, and the client and message that door daftar to ask a question or like, get extra napkins, grab plates, if you can, things like that.
Brian Charlesworth 12:00
Were on Instacart Hey, they’re out of this, what would you like to replace it with? Right? So it was just we as human beings, we become accustomed that this is how we become more efficient. We don’t we don’t go shopping for ourselves. We don’t go pick up food for ourselves anymore. And the reality is, we don’t do all the tasks of buying a home anymore, either, right? So everything that you need to do to buy that home, we’re making it easier for you. So in that client portal, you will also have things like Okay, it’s time to order my home insurance, right? And it will notify you I know your home insurance. Go ahead. You could do that right here. All that kind of stuff. Just simplifying everything. Yeah,
Hannah Mitrea 12:43
I love that. And, like I definitely don’t order my own groceries anymore. I understand that when the last time when shopping. So alright, so with all of that. So, you know, I know it’s a big team you have so many things go on. How do you keep your routine in place? And what does your routine on a day to day look like?
Brian Charlesworth 13:00
Yeah, I think routines are critical. So I didn’t used to really have a more really a daily morning routine until right when spring and I got married we went to Tony Robbins Unleash the Power Within and just like most people, we got up sold to Tony Robbins entire mastery University. Right. And so we went through for a year we were going to Tony Robbins events every other month. And anyway, it just it just got ingrained in me how important it is to have a morning routine when I started. So my morning routine as I get up, workout first thing in the morning, get up at six, I’ll be finished working out. You know, by seven. I actually used to go to the gym, I now do it in my house. I have a total and some other things in my house that I do. I like I’m able to get just as good a workout in. And then after that, well I guess my morning routine, my routine actually starts the night before. When I go to bed at night. First thing I do is I look in my calendar and look at the next day. And I plan out the next day like what are the outcomes I want to see you in each of these meetings. If you do that, if you visualize during the night, what is the outcome of each of those meetings, what you’ll find is your subconscious mind will actually be working on that during the night and it makes it so you get the outcomes far more frequently that you actually desire versus you just show up for a meeting you haven’t prepared you haven’t planned and you don’t even know what outcome you want and therefore you typically don’t get an outcome. So so it starts there. I review those again in the morning before right before I work out. Then I work out after I will work out oh you quick breakfast and then I dive into my meetings. And then I pretty much go for a walk every day as well on top of working out and that’s either at lunch or usually in the evenings. And during that time, you know, sometimes spray and I will go together. But most of the time, I’m doing that on my own. And I’m listening to books, it’s a great time for me to just listen to, you know, if I’m doing that every day, I can listen to a book a week, it’s a great way for me to just level up what I’ve found and what I, I read the hard thing about hard things up about two years ago, and then about a year ago, and when I read that about a year ago, I was like, the only thing that could stop Sisu from continuing to grow, is if I’m not leveling up myself, I need to, I need to elevate myself to be able to elevate the company, as a leader. If you’re not growing faster than your company’s growing, you’re not going to be able to continue leading that company. So, so anyway, that was that was kind of an eye opener for me. So it’s become a very important part of my daily routine to also read, or listen to a book every day.
Hannah Mitrea 15:57
That’s awesome man. To say, No, thanks to spring and your posts. I’m actually doing some backyard right now. One day, okay, cool. I get the workout twice a day. And all those things, I think, you know, it definitely changes. Like just how you look at the day and how you plan the day around that you get things become so important to get in. But that makes us to change in the day to day two.
Brian Charlesworth 16:20
So the last two years now on January 1, I started 75 hard doing it in the winter, and Utah is probably a little more challenging than most people experience with 75 hard just with the snow, especially this year, it snowed pretty much every single day. Again, that last year when I did that it really like most people think, okay, the biggest challenge is drinking water. The biggest challenge is working out twice today. For me working out twice a day is just kind of a normal thing. But what for me was the biggest growth was just mental, mentally strengthening my mind learning growing developing every day. So there’s mental toughness and committing to do the work, right. Committing to not eat the, the sugar. And there’s also that when you’re feeding your, your brain with with books, you know, though, that combo of all those things just has had a major impact on my life last two years. So if you haven’t done 75 hard, I highly recommend, go look it up, do 75 hard, it’ll change your life.
Hannah Mitrea 17:28
Well, I’m going to be finishing in the middle of summer in Texas. So I think I would take your snow in the heat of Texas. I was like having an affair now.
Brian Charlesworth 17:36
But I would probably take that over to
Hannah Mitrea 17:39
Yeah. Like even yesterday, it was about 85 We’re walking at nine o’clock at night. And so
Brian Charlesworth 17:46
with and with the humidity that you guys get there, it’s not comfortable,
Hannah Mitrea 17:51
and not at all. But I understand that is really mental. Like because at day 13 I was like and I’m done. And then like eight o’clock at night, it’s like I’m not done. I had to do everything that I hadn’t done up until eight o’clock to make sure I got it done. And so it just, it really is shifting how you look at things and putting priorities in place. Yeah, make sure you get things done.
Brian Charlesworth 18:14
How? How many days in are you 31 Okay, so you, I can’t even count on both hands, the number of days that I was out, because you don’t finish. Like as long as you’re finished before you go to bed, you can still finish so with all my travel and things like that, I can’t even tell you how many days I was out after midnight. Exercising on the streets at night in Florida or you know, wherever, wherever I am. And including here in Utah, sometimes you know, we have these events that I’m taking customers to dinner, and then I get home at 11 o’clock and I’m like Okay, gotta wind down and then at midnight, I’m out exercise.
Hannah Mitrea 18:59
We went to Chicago last month, and we had an event we had to be there it was gonna be all day standing exhausting. At five or 6am I was out on the balcony getting the outside workout in because I knew I wasn’t going to do it afterwards. As I understand it’s just odd times you’re always out there working out sometimes just to make sure you get it in before you fall asleep. Exactly. But I want to jump back to even like the Tony Robbins. So right the beginning when you kind of went there. So how was that you said you didn’t really have a routine ahead of time. So that shifts going from no routine to only going to as Tony Robbins I have all these things to do. How hard is it to make that transition into routine.
Brian Charlesworth 19:43
So something I have not been doing lately but this is actually what got my routine to be started is Tony Robbins priming and I still I mean I meditate every day. I do a lot of breath work now and stuff like that as well. But I don’t always prime but At lately, if I ever get in a rut, I will always go back to priming, because priming makes you grateful. It puts the gratitude in you first thing in the morning. And you know, depending on the time, like sometimes we have a sauna outside. It doesn’t heat up enough in the wintertime. But in the summertime, I’ll also go down after workout and go in the sauna, and then I’ll prime in the summit. But I guess to answer your question, your question was When? How different is it to prime a hard make that switch to have a routine? How hard is it? I don’t think it’s hard at all, I think you know, you decide we all decided live what we want. And I think we can all give excuses, Hey, I can’t stop doing this, or I can’t stop doing that. Or it’s my schedule is too busy to do that. But the reality is, if you just make a decision, like, you can change that fast tomorrow, from tomorrow and forward, my life is going to be this. And you can change, like, just do it. And after you do it for a week, it starts to become easier. And then you do it for two weeks, and it starts to become a habit. And you do it for three weeks. And it’s just your lifestyle.
Hannah Mitrea 21:11
I love that I love that like I think about last night like it really comes down to a decision and make that decision to make a change and to grow and move forward. So you have your night routine, and they get up early, go to the gym, and then kind of jump in the days or any other piece of that. But kind of like, really,
Brian Charlesworth 21:30
I would say meditation is the key. I mean, I always do that. I’m visualizing at night, which is a form of meditation, then I do that again in the morning when I get up. I mean, I would say the same thing for someone that has a big goal, Hannah. So let’s say, you know, let’s say somebody wants to make a million dollars, or $10 million, or $100 million, or whatever it is, like, whatever that goal is. If you visualize that, every night, you’ll start and visualize what that does to your life, then you will start to become that person. And that will be a part of your life. Right? I mean, it’s just like spring and I were, we’re down in Arizona this weekend, buying a second home. That’s not something I always thought I would do. But now and it’s just a part of that’s that’s where we are right? So you it doesn’t happen if you don’t visualize it, though. It doesn’t have to happen if you don’t commit to it. So you have to you have to just, you know, make decisions and maybe raise your standards to want more. Because I think so many people think oh, yeah, I’m good. I’ve got what I need. I’m good. I can pay my bills, you know, and then you don’t have any motivation. You know, I think it’s like I love this about Elon Musk’s people. I see people ask him all the time, why are you still working? Right? Well, the reason he’s working is has nothing to do with money. It has to do with changing the world has to do with his passion and being fulfilled and growing. I mean, that I think that’s I think that’s important for anybody is to have those routines to visualize what you want. And then hopefully everybody can create, you know, something they’re passionate about, that makes a difference in people’s lives. That keeps keeps you going. Right?
Hannah Mitrea 23:21
Yeah. And that’s really what it is like you had a perfectly like, no money thought the end game, because then eventually you’ll be unmotivated to keep moving forward. So you really have to find that why, and what you’re doing and you know,
Brian Charlesworth 23:36
it I’m after that, yeah, it’s about the journey. I mean, everyone I who I know who’s made a lot of money, and it’s been about the money. They think the money is going to bring the happiness, the money doesn’t bring the happiness, you better be happy along the way. So if, you know if you think, Okay, I’ve, when I get when I make this much money, then I’ll be happy. No, there’s different. It’s if I’m happy today, right? Then this money will come to me. And then I can create this with it. The people that that do it, whatever that end goal, they get the end goal, they get the money, they get the car, they get whatever. And then it’s like, okay, wait, this doesn’t bring me this is not making me happy. And then they might even be depressed, because it didn’t create their happiness, right?
Hannah Mitrea 24:30
Yeah, definitely. That’s exactly what it is. And that leads us straight into the next part of success. And kind of Brian, how do you define success?
Brian Charlesworth 24:40
I mean, for me, it success is all about growth. Growth equals happiness. And I’m a firm believer of that. So if I’m growing every day, then I’m happy. And I start my day out with gratitude as well, which is where the Tony Robbins priming or the meditation comes in. If you have gratitude then you can grow and growth equals happiness. The minute you stop growing, and this is why, you know, people, I don’t know that they’re that many people that do this anymore. But like if your goal is to retire, and sit on the couch and watch TV like that is not alive. Dell, that should not be your goal. I don’t know if I answered your question or not. But
Hannah Mitrea 25:24
yeah. And so, next part is how does your routine play into that success of growth?
Brian Charlesworth 25:30
It’s really easy to like, if you stop doing the things that lead to the growth and lead to the happiness, you’re going to you’re going to notice like, two days in, you’re going to be like, something’s off, right? Five days in, your life is changing, right? We can only if if we’re coasting. Imagine being on a bike and coasting. You can only Coast downhill, right? You can’t coast. You can’t Coast uphill. So growth takes work. But it’s the growth that makes you happy. Am I perfect? Absolutely not. Do I? Do I make mistakes and not slip out of that? Absolutely. And it’s a matter of when that happens. How quick can I recognize it and get back on path? Get back on track, right?
Hannah Mitrea 26:20
Man. I love that metaphor. It’s really good though. Bicycle can go up or down. But it takes effort to go up.
Brian Charlesworth 26:27
It’s the same thing with our life. Like, if your goal is to retire, and you’re done. You’re just gonna coast. Right? Do your grave. downhill, it’s all downhill from there. Well, downhill is not necessarily the final part.
Hannah Mitrea 26:41
Definitely. But I have two more questions for you. One is if somebody that’s listening to this does not have any kind of routine in their life and not feeling that growth. What is that one step that they need to start taking tomorrow, to start implementing a routine to create growth in their lives?
Brian Charlesworth 26:58
I would say the first step for everyone, and I didn’t talk about this, but I think it’s the most important thing. And that’s our health. Like, I talked about exercise. But in talking about diet, health, health is everything. Right? Without our health, we can’t grow without our health, we can’t help other people. Like if you’re, if you’re having health problems. At that point, you’re selfish, right? You’re taking from people you can’t give to people when you’re challenged with hope. So I would say the first thing is just make sure you do everything you can as far as diet and exercise to get your health in order. Once you get that in order now that you can focus on getting your mind in order. I’m not saying you can’t do it all simultaneously. But I would definitely put health as the number one. Number one blessing that we have in this life is our health. If we don’t wake up tomorrow, it’s over. Right? No matter what all the other things are we’re doing. Or if we wake up and we’re diagnosed with some terminal illness, we don’t really we’re not going to care about all this other stuff at that point. And that’s comes from years of what we put in our body.
Hannah Mitrea 28:14
Love Actually has hired a health coach last month or at the beginning of this month. So I’m glad I’m on the right steps. And then the next question, last one for you is what is that one book everybody needs to read?
Brian Charlesworth 28:28
Oh, I don’t know if there’s one book that everyone needs to read. But I mean, here’s the thing. I read most books multiple times, because I get something different from them every time I read them. But the one book that I have everybody read that’s a part of my company is Extreme Ownership. Are you familiar with the book?
Hannah Mitrea 28:54
I’m familiar with the name, I haven’t read it yet, but it is on my list.
Brian Charlesworth 28:57
Okay, so this is Jocko willing, is a Navy SEAL. And the whole purpose of this book, it’s about leadership. It’s about everyone in your company as a leader at different levels very similar to the military, right. But people even on the front of line, people in our chat bot need to make certain decisions with our clients or with our customers. And then they need to communicate up the ladder while we communicate down the ladder. And it just just talks about taking being accountable for everything that happens in your life. And in your business. It’s it’s all about effective communication, effective leadership. And I would say it would probably change anybody’s life. I could, you know, tons of books, I could say you must read but that’s important enough to me that it’s a massive part of our culture at CSUN. And people know that at all levels of our company, they can make decisions right? And they’re expected to man like I expect conflict or I expect I expect people to tell me when they disagree with me now, otherwise we won’t be successful. Now,
Hannah Mitrea 30:10
yeah, Isa, while I still do teach a class by use actually do the work with the students while I taught it. And I would give them an assignment to only give me negative feedback, like what needs to change. And like people would struggle so much with that, but it’s like, we need that to be able to grow. Like, you can’t just tell me something’s great. I need to know what things can change. What how can we improve it? What can we do to get it to that next level?
Brian Charlesworth 30:33
Yeah, I can’t remember the name of this book. I just read it like a month ago, but or poor quality, the qualities of an extraordinary leader, I believe, is what it is. And it’s a super easy read, like it’s, you know, maybe an hour to have some linear good up. But it talks about that communication, and people challenging you and being real and, and then the fact is, if we’re having some sort of debate or some sort of, you know, discussion, where people disagree in our company, it happens all the time. And then we make a decision move forward, and everyone’s on the same page, nobody’s offended. Nobody feels like they’ve been personally attacked, is just a part of being able to make good decisions.
Hannah Mitrea 31:18
Well, I’m reading daring to lead right now or dare to lead by Brene. Brown, but I will put Extreme Ownership on my bucket list next, because I think, you know, just from hearing what you said about it, it’s really good for any leader to read. And that is all you have any any questions, Jerry, Brian, thanks for Thanks for joining. So
Brian Charlesworth 31:36
one, one more book that we’re having our Sales Team Read right now is be obsessed or be average. Oh, and if you’re, if you’re not an entrepreneur, if you’re not on sales, in sales, or you’re not like super passionate about performing at a super high level, you’re probably gonna get offended by this book. But it’s Grant Cardone be obsessed or be average. And, man, it just, it helps make you think differently. I would say, think bigger. You know, that kind of stuff. So anyway, there’s so many great books out there, beat you feed your mind with them. And, you know, feed your soul. And make sure you’re feeding yourself with healthy food, getting your exercise. And that’s really what creates a great lie.
Hannah Mitrea 32:25
Awesome. Well, thank you for sharing all those. Thank you for all the book recommendations. I definitely put all this on my list to read. And thanks for you know, joining me as a success is routine. Yeah, it’s great to see you,
Brian Charlesworth 32:37
man. Thanks for having me on the show.
Hannah Mitrea 32:38
Thank you for listening to Success is Routine podcast. If you found value in this episode, share it with a friend episodes go live weekly on Sunday at 8am. During your week with the right routine, like follow and review the podcast on Apple podcast, Spotify, Amazon music, or wherever you’re listening, join the successes, routine movement and get exclusive downloads and content from the guests go to www that success is routine.com and follow the conversation there or on social media. Until next time, remember,
Brian Charlesworth 33:09
I need to elevate myself to be able to elevate the company, as a leader. If you’re not growing faster than your company’s growing, you’re not going to be able to continue leading that company. We all decide in life what we want. And I think we can all give excuses, Hey, I can’t stop doing this or I can’t stop doing that. Or it’s on my schedule is too busy to do that. But the reality is, if you just make a decision, like you can change that fast tomorrow, from tomorrow and forward. My life is going to be this and you can change. I think that’s important for anybody is to have those routines to visualize what you want and then hopefully everybody can create, you know, something they’re passionate about. That makes a difference in people’s lives. That keeps keeps you going.
