Episode 017: Focus More Than Yourself with George Breiwa

George Breiwa is the Founder of DynaVap, a company that produces battery-free Thermal Extraction Devices (TEDs) aromatherapy vaporizers.

At a young age, he was constantly aware of his passion for creation. He dreamed of one day working in some large company’s research and development laboratory. He knew that he didn’t have the qualifications to get him there.

His enthusiasm for product development became much stronger. Thus, DynaVap was established. George has developed into a brilliant inventor and entrepreneur. Working alongside dedicated engineers and technologists, they continue to develop dry herb vaporizers and offer healthier approaches to inhaling herbs.

Routine | Focusing More Than Yourself

George struggled with routine when he was growing up, but it soon became evident to him that these were helpful for his passion. Dedicating some time to focus on more than just himself has been his practice that continues to bring him success as he follows his love of creation. Here are some of his routines:

  1. Having time for clearing emails
  2. Having time for self development
  3. Having time away from distractions
  4. Giving others the authority to take charge
  5. Being exceptionally good without recognition

Success

George defines success as the ability to do things that matter to him. It is being exceptionally good at one thing while having supportive people behind you as you follow your passion. Due to his leadership and passion for creativity, DynaVap was listed on Inc.5000 as one of the fastest growing companies in the US for two years and counting, ranking 1084 in 2021 and 182 in 2020. He continues to develop safer ways of inhaling active herbs while persistently supporting the anti-smoking policy.

Book Recommendations:

The Go-Giver by Bob Burg and John David Mann

Connect With George Breiwa

Website: https://www.dynavap.com/

Instagram: https://www.instagram.com/dynavap/

LinkedIn: https://www.linkedin.com/company/dynavap/

LinkedIn: https://www.linkedin.com/in/george-breiwa-19443114/

Facebook: https://www.facebook.com/dynavap

Twitter: https://twitter.com/DynaVap

Youtube: https://www.youtube.com/@Dynavapllc


Transcript

Hannah Mitrea  0:05  

Hello, everyone, this is Hannah, your host, and you are listening to the success is routine podcast. Our show is on a mission to talk to leaders in life and business that have achieved success. And to learn what their routine is, if you’re ready to create your routine to success, you’re in the right place. Now, let’s get started. Alright, hello, everyone, welcome back to the success is routine podcast I’m super excited to have on the show, George Breiwa, founder of DynaVap, he is going to be sharing his story and his routine and his success. So welcome to the show.

George Breiwa  0:39  

Thank you, Anna, I’m really happy to be here. Yeah,

Hannah Mitrea  0:43  

and I’m excited because I know, success is gonna be a little bit different than most of the conversations we’ve had. But before we get to the end, which will be the success, let’s talk about the beginning of how you kind of got started in business and you know, your background a little bit and what you do.

George Breiwa  0:58  

Okay, so I’d say my beginning was more out of a means to an end, than anything else. From the very beginning. As far back as I can remember, I’ve had this urge in this drive to create things. When I was a bit younger, I thought that I’ll maybe someday I’ll get a job working from some larger company, you know, research and development lab, when it became apparent that that wasn’t going to happen, because I just didn’t have the qualifications that most companies that might have a lab that be interested in working or looking for my choice became very clear. Okay, I need to find a way to create my own r&d lab. And so that was a pretty interesting moments in my life, when it’s like, okay, if I want to do something that’s important to me, I need to make the decision to make that my priority, and take the reins, and become the person responsible for making it happen.

Hannah Mitrea  2:03  

I love that. I love that. You know, I kind of think of my own story a little bit here, because I never planned on doing what I did. I never plan on owning a business. And so you never plan on being the one that owned the business either. So it’s really neat to hear. And so what was that kind of like? Like, did you have family that you’re around that you kind of saw do this? Or like, how did you go, Hey, I’m going to be my own r&d.

George Breiwa  2:26  

It was kind of an interesting development. Because when I think back to when I was much younger, like in elementary school, you know, I think back to my father, who was running his business. And, you know, I don’t mean any disrespect, but I put it this way. But from the perspective of a young child, all I could see is, oh, he’s always at work. Yuck. Why would anyone want to have their own business? Right? So it took me a little while to come to the realization that, you know, having your own business is actually one of the most empowering things that a person can do. But it’s not really communicated that way, or taught that way, at least in any of the schools that I was part of when I was growing up. It was always about what are you going to do when you grow up? What kind of company do you want to work for? What’s What’s your dream job? Not? Do you want to start your own business? No, no, questions just weren’t asked. And I think it was kind of unfortunate. So when it became clear that I wasn’t going to be able to land that dream job, at least not likely, or not practical or not, without a whole lot of effort to try and find it. And then as I dug a little bit deeper as I go, but that dream job means I would be doing what someone else wants me to be doing, with minimal opportunity to be pursuing the things that are actually interesting and important to me. Yes, I might be doing research, I might be developing things. But what am I going to be developing? Chances are something that is not nearly in in as much alignment with the things that I care about, as if I was the person making those decisions. And so that revelation was probably one of the more impactful moments in my life when it became extremely clear that, okay, if I really want to have a satisfying experience in my life, in terms of occupation and the ability to pursue things that I care about, there’s only one person that’s going to be able to make that happen. And that was you and as me

Hannah Mitrea  4:48  

Yeah. It’s kind of really interesting hearing your story because I keep seeing a ton of parallels in my my life and I’m like, that’s probably why we got connected and we had such a good conversation, because I originally went to art school. And I was like, I can’t do this, I can’t just do art other people keep telling me to create. And so that’s why I left art school. That’s because, and what you are is, you know, an artist and a way of inventions and creation. And it was kind of like, you need to be able to create your own thing. And so I love that you kind of saw that.

George Breiwa  5:19  

And you know that it was that correlation between, okay, if I really truly want to create things, and I had this overwhelming desire to do so the only way I could see that that was going to happen is if I found a way to provide myself the opportunity to solve the problems to find some way to then motivate other people to want to join forces. And, and kind of share that vision. And that was kind of the second conclusion that I came to, that really started to hammer home. Some of the things that I think we’ll get into in terms of the routine, because I’ll preface it this way, probably the number one most important thing that I’ve had to incorporate into what I’m doing, and try and do my best to make it my routine is to be grateful for the people around me. Because it became extremely clear after I was successful, unable to get 1234 people to start to dedicate some of their time and some of their life to helping me pursue my goals. Okay, so these people are actually sacrificing their ability to go after, you know, their own personal things. So they can join in my adventure to help me go after some of my things. Okay, and so if I’m not grateful for these people, if I don’t find ways to reward them, other than monetarily, and ideally assist them with other resources to help them pursue the things that they care about. It’s just not going to work, it’s not going to take off.

Hannah Mitrea  7:10  

I know I keep saying this, but each every time you talk, I’m like, This is why we’re talking. Our values align so much in that people are your greatest asset in anything you do, regardless of the type of company. So I’m super excited to kind of talk and hear more about how you’ve implemented their goals into kind of like, your business routine in a way. But before we get to that side of it, one question, when I ask is Did you have any routine that you saw kind of growing up, whether it was something you did, or something you saw your parents do, or people around you that kind of influence you being able to create a routine in your life?

George Breiwa  7:45  

Absolutely. So I can remember hearing stories from my grandparents about my father, who decided one day that he wanted to join the school band. And they weren’t exactly thrilled about it. So I think in the interest of discouraging him, they said, that’s fine. Okay, we’ll go along with it. However, you will practice every single day before you do anything else. Okay. And so, as an avid outdoorsman, he actually like to get up early, and go out on the lake before school. So he would have to get up early at like four o’clock in the morning, and practice his trumpet.

Hannah Mitrea  8:34  

Cuz he couldn’t go out on the lake and go

George Breiwa  8:37  

do anything. Until he practiced his trumpet in it was a requirement, which may be slightly backfired. His parents because now they have that early morning practice routine to listen to. It’s one of those things that consistently happened. And when we consistently do these things, we develop the skills and we understand the nuance of whatever it is that we are routinely engaging in. I don’t know if that answers your question, but it was one thing that has stuck with me of in kind of a very impactful way.

Hannah Mitrea  9:14  

No, I love that because he had a goal of being able to play the trumpet, join the band, and they say, Hey, you have to do this. And so he created that routine to be able to get that goal. And so did you have any routine like growing up or even you know, before you got into the business and got a new routine kind of started? What was that like for you?

George Breiwa  9:36  

I’ll massive struggle. Okay. I’m a person that especially when I was younger, I was the antithesis of routine. Okay. Because of, I’d say largely because I didn’t understand the value of it. And I would also say it was because of, for whatever reason, I was a Little bit anti establishment, right? Oh, no, you want me to do that, okay, now I don’t want to do it. Oh, he also, if anything being a bit rebellious. So even just getting up and getting ready for school was a bit of a battle. And because for me to school was not an enjoyable experience for the most part. He just wasn’t a good fit. So I was battling the routine and battling the routine and not understanding the value. So if anything, I had to go through all the mud, to understand that I could have just walked across the bridge.

Hannah Mitrea  10:39  

Yes, definitely. So what was the thing that kind of helped trigger you to know, hey, I need to create this routine that works for me. And it doesn’t have to be a structured routine. Have you woke up beforehand, played the trumpet and then went on the boat? But what was that switch for you to jump into your routine?

George Breiwa  10:56  

So I think one of the biggest things for me was when it became clear, when I was effectively in my late 20s took me awhile, right? That if I was going to achieve the things that I aspired to achieve, to be able to, you know, travel, the place of wanting to go to be able to create the things that I wanted to be working on that just had whatever might be the appeal. I had to take responsibility. And a big part of responsibility is accountability. Oh, oh, no. And of course, it’s the opposite of irresponsible, right? Because who likes to be around an irresponsible person or a person, I like to put it this way, a person that doesn’t have or isn’t responsible or doesn’t have responsibility? Right? They tend to be problematic, okay, well, I need to start with myself. And I need to become a bit more responsible, not only to myself, but to everyone around me to make sure that at a minimum, the things that I have some control in my life are stable. Because when you’re not responsible, you’re not accountable. What are you doing, you’re spending a whole lot of your time and your effort cleaning up the mess that you unintentionally have created, because you’re acting irresponsibly. So that was, I think, one of the one of those breakthrough moments for me, it’s like, okay, I’m where I’m at, because of the choices that I’ve made. And because of the fact that I just wasn’t paying attention to what the universe was telling me that I needed to do.

Hannah Mitrea  12:37  

That’s a really hard truth to look at and kind of internalize, I think, too, is to really self reflect on that.

George Breiwa  12:44  

I was, especially as a younger person, I found that understanding problems, and solving, we’ll call them technical problems, was very, very easy for me. So it gave me I’m gonna say a bit of a misguided sense of confidence that, if Why do I need to do what everyone else is doing? I can solve that problem. I can figure this out. And all it did was hold me back. The reality is, yes, I could solve the problem. Yes, I could figure it out. No, I didn’t need anyone else. But that has a very low ceiling. Because without anyone else to assist, you have to be reasonably good in an extremely wide range of things, which is possible. But what that means is it means you can’t be exceptionally good at anything. And I think the true how element that really determines success is being exceptional, at at least one thing, in conjunction with the ability to work with and coordinate with other people to fill in the gaps in the things that you’re not good at.

Hannah Mitrea  14:01  

Yeah, I think that is very powerful, right? Because that is what we need. And I think a lot of business owners probably struggle with that. Because, you know, we struggle with delegation, because we want to have that control of being able to do all the things, but

George Breiwa  14:17  

things done our way, right? Yes. When the reality is, you know, even though we were gonna paint the walls, a shade of blue, and we just asked him to paint the room and it came back in, it’s a shade of gray. Is it really going to impact our ability to move forward, the walls are dirty, need to be painted, and do it. And now that person’s happy because they were empowered with the ability to make the choice and to get the task done. And they got the satisfaction of not only you empowering them, but of them completing that task, which then invigorates them to want to do more. Which kind of another really interesting conclusion for me is that, especially in the early days of just having one or two people Ways, oh, if I found myself wanting to No, no, not like that like this. But then I learned the pause button. It’s like, wait a minute, is the thing that they’re doing, still achieving the objective? So that became my litmus test? And if the answer was generally Yes, even though, in my own internal arrogance, I think my way would be better, is my way so substantially better? That it’s worth effectively taking away that sense of satisfaction from that person? And redirecting them? Making them feel like I’m micromanaging them? And just because I think my way is better? No, in most cases, it’s not.

Hannah Mitrea  15:51  

Yeah, that’s kind of mentally like math, where you have to show the work. Teachers want you to show the work, how they told you to show the work, even if you got the right answer. And that just like really simplifies what you said, Hey, I think what you said is so true. And being able to empower that team, and taking a step back, and doing those different things. So it’s thank you for sharing, like that little right, there definitely has me thinking of the things I’m doing in my day to day and in work and family and all the things and sometimes, you know, not needing it to be my way, if it’s still achieves the objective, like he said, just

George Breiwa  16:33  

that right there, I think was one of the more significant breakthroughs for me, and it didn’t sink in, until I was effectively responsible for four or five other people. You know, as business was growing, I now had employees. I started the business, they were working for me. But that’s not quite the right perspective. Okay. Yes, I was the responsible one for the business. But when I switch the words around a little bit and say that they were working with me, okay, that means they understand what the objective is. And if they don’t, it means I haven’t done an adequate job explaining what the objective is. And as the person that was responsible for overseeing that the objectives are getting taken care of, it became very clear that I needed to empower them with the ability to kind of take control, not only because it’s good for them, but it’s also good for me and good for the business to see, okay, how much capability how much capacity does this person have? Because if we’re constantly micromanaging, or re explaining or redirecting a person, even over minor details that if they went left versus right, but still got to the same objective, in a similar level of efficiency, we’re wasting our time and there’s Yeah, in sometimes their path is actually better. But we can’t see it. Until we get out of the way. And let them show it to us.

Hannah Mitrea  18:14  

Yes, 100%, I agree with everything is. And I honestly, I could probably talk about team and culture and kind of creating those things all day long. And so I’m going to jump us over to routine otherwise, I know I will sit here and listen to you all day Jordan, about those things. Because it’s one of my favorite things is like, especially leadership. And for me, it’s always in that virtual world. And so I’m always listening and learning from it. But let’s talk about your routine. So what is that routine that has got you to success? And I know some of it will still fall into, you know, the employee and leadership round? So?

George Breiwa  18:50  

Well, there’s a few things that come to mind. One of the first ones is to modify, I think something that a lot of us are dealing with on a regular basis. And that’s the email routine, right? Because if you’re, if you’re part of a business, whether you’re an order or not, chances are you have an email relative to the matters going on in that business. And so one of the things that as I was reading through various different books and starting to train, understand how am I supposed to be dealing with this, the emails are piling up, accounts getting full. I was scanning through looking for the relevant ones not opening the ones that weren’t relevant inboxes just filling up with garbage, as well as a nice sprinkling of relevant important information that I tended to miss. So made a decision. Okay. I’m going to ensure that my email box is at zero, at least once per week. Not a huge goal, but an important one. And in conjunction with that, I also made it a point to not spend a huge amount of my day, checking on email, and communicating to the people that I’m working with it. Okay? If you need something from me, email is lowest priority text messages number two. And if you really need some right away, if you’re not calling me, what’s the problem. So just to help communicate and establish what the priority is. So I changed around my routine of kind of haphazardly checking email anytime I had a free moment, and not completely clearing up my email box two, completely clearing it out, aiming for about once a week, communicating to the people that I’m working with it, on average, expect about a 36 hour turnaround time. Well, it’s better than that. But I wanted to set the expectation correctly, that if you send me an email and you’re expecting a reply in an hour, there’s a good chance, it’s not going to happen. Just to make sure that we’re clear in terms of the best way to communicate. So that helped me stay focused on my tasks, because I found, especially with myself, that, when I’m doing were the tasks that I think I really bring the most value to our company, which is the product design and the development. Sometimes I need to focus specifically on that with no distractions, sometimes for hours on end, and not allowing people to distract me, helps. Oh, and so the other half of this, oh, that I think was really started to help amplify my ability to get things done was after the family would go to bed, that was my time. And so my development routine would generally begin around 10:30pm, when I no longer had anyone else to interface with. So I was free of responsibility, and accountability to interface with other people, the expectations for responses, whether it’s phone call, text, message, or email, they’re completely off to the side. And I really enjoy that time of the day, from the perspective that once I get moving on a project, and I’m starting to make progress, it’s invigorating. And it’s energizing. And almost, I have something really urgent coming up the following day, I have effectively the entire night, you know, a whole nother shift, that I can work if I choose to, if I’m making such good progress, that I don’t have to lose my momentum, or change or shift my focus and run the risk of getting distracted. Because I’m very easily distracted.

Hannah Mitrea  22:50  

We all are a little bit right there with you. I love how you created those boundaries of time where this is my time to work, and then put those on, I love that you prioritize it. Especially they get your email inbox down to zero. So when I first started, like getting a ton of email, and I remember being as an apprentice, and like if I got one email, I was like, stoked. And then if I got, you know, more than one that day got really excited until I became the CEO of that company. And then my email was dramatically constant. And I never got excited for an email again. And so funny. Funny story, though, is I used to make sure that my inbox was lower than my age. And every year, I got to have one, actually, by the end of the day. So that’s how I did it. Like, get it down to zero, that’s probably much more efficient than keeping it like, yeah, a handful in there,

George Breiwa  23:44  

it just became really important to ensure that I haven’t missed anything, right. And so that’s what it was, make sure that I’ve got a completely clear. And if I’m getting annoyed with the amount of junk that’s in there, okay. Find a way to filter it out. So I can stay focused on the things that matter. And that that’s another tidbit that I’m disappointed myself that it took me until I was well into my 30s to figure it out that, okay, yes, there’s a whole lot of things that I can do. But if I don’t stay focused on the things that I’m really good at doing, and find some way to work with other people to fill in those gaps. I’m stuck, and there’s no way I’m going to progress. I’m not going to just magically get discovered. Right. I think that’s an illusion. I think many of us think we’re capable of doing great things that we have in our head that Well, I just gotta I just gotta wait until someone discovers how amazing I am. No,

Hannah Mitrea  24:49  

that’s all right that way, doesn’t work

George Breiwa  24:51  

that way. And even as the stories that you think, are that way. There’s so much more to the story than we typically ever see. You’re

Hannah Mitrea  25:01  

definitely know that in the podcasting world here that we’re in, like, a lot of people want to run a podcast, like, oh, and start a podcast and get all these followers. It doesn’t work that way, though. But we don’t do that. Because we see the podcast, I do have all the followers already. And we’re like, oh, well, they did it. Now I can do it. And you can everybody can, but there’s lots of work that you have to put behind it. That’s

George Breiwa  25:22  

visible. And I think it’s what’s not visible to the people that haven’t now, but whatever that is, that they haven’t done. It’s so easy to see success. It’s so difficult to see what it took to get there. And of course, there’s always exceptions where you see people getting lucky. But I’m a big fan of the statement. Luck favors the prepared. And being prepared takes work. Yeah.

Hannah Mitrea  25:54  

Yep, that’s exactly what it is. Because going in any situation prepared. And so I don’t know if you watch Survivor, but we watched survivor. And just last night, that kid on the show was like, always go into situation prepared. And he had literally built every puzzle that he’s ever seen on the show and practiced it up until getting on the show. And so he’s able to solve puzzles in like minutes, where other people takes hours to do interesting. But it all came down to preparation. That’s what you talked about how going to every situation being prepared. And I love that and I love that you kind of like connected right there. Because like, success doesn’t happen. By luck. Like in No, if you’re lucky, you’re paired for luck, somehow.

George Breiwa  26:36  

The it I think that’s just a big misnomer. Again, just like waiting for someone to magically discover how amazing you are. And I’m not saying that you’re not amazing. But if you truly want to be amazing, well, you have to focus on a little bit more than yourself, you need to focus on building that team of people around you. And they don’t even have to be employees in in this is a another conclusion that it didn’t resonate with me until I was into my 30s. And that’s okay. Success for me, means that I not only have to get my business going, it means I need to find a way to ensure that the people around me that aren’t even part of my business, are not going to be holding me back causing me problems. And ideally, want to find ways that they can contribute and support, even if it just means, hey, I gotta work late tonight, um, can you maybe stop by and take care of fill in the blank for me making sure that you’ve got that support network of people that have a reason or an incentive, or a desire to want to be helpful. And sometimes I think this network of people in your life, surrounding any successful person, they’re the unsung heroes that just aren’t seen or visible. You know, they’re not the C suite operators in the business. But they’re really damn important. Because if those people aren’t in your life, filling in those gaps, picking up your kids, when you can’t make it, whatever it might be, well, then you can’t be part of whatever it is that you’re going to be doing that might be setting up that next business deal, or opportunity.

Hannah Mitrea  28:33  

And living in that community again, and creating your own communities that you’re actually a village

George Breiwa  28:38  

of this, that this really what it’s become clear to me that success is success is not a business that makes a lot of money. That’s a benchmark. Okay. Success is the ability to do the things that matter to you. How is it? How does that look? How does that work? Well, if you’ve got a nice network of people around you, which, hopefully, if you’ve got family members, they’re part of it, that they enjoy having you around, and they enjoy helping out. Why? Because you ensure that they do by making sure that you’re giving them the support that they’re looking for the jury assisting them in ways that aren’t maybe as easy for them, but they’re a piece of cake for you. This is why having that ability that where you can be exceptional in just one or two regards. Now you can utilize that exceptional skill to really make somebody’s day. And now they want to assist. Yeah,

Hannah Mitrea  29:41  

yeah, that’s building that team where you’re each other’s support system is not one sided, and there’s they’re cheering you on throughout everything you’re doing too.

George Breiwa  29:51  

And so, which Which gets me to another thing that I think would really contribute to the whole concept of the routine. So earlier in the business because our business is situated around a product that is very difficult to market, because our products are generally sold in utilized by people in the cannabis space. So one of the challenges that I was trained for, okay, how do we progress? Well, it’s not going to be through advertising, at least not in the traditional sense. So it became my objective to find a way to connect with my customers, and empower them with something that they want to share our product with their friends and your family. Okay. And it wasn’t likely to be a monetary thing, you know, discount code or some of these other, you know, typical tactics that are employed by a lot of businesses. So I would spend a significant amount of my time, every day, when I get home from work. Going to some of the various forums where people were talking about some of the products that we’re manufacturing, and reading through the comments, were searching for a person that looked like they could use a little bit of assistance, trying to find a way to connect with them, try to find a way to make their day. Oh, and just always being on the lookout for that opportunity to assist a person with and to do it in such a way where he was covert, if anything, okay, instead of trying to be How should I put it? Very direct, and hey, you know, I can take care of that for you, you know, in making public comments. No, not at all. The goal is to connect with people and to solve their problems, ideally, in a way where they don’t even necessarily know it was you. Right, to just become a contributor to the overall community. Because I think that in the process of seeking recognition, we end up spoiling the true reward. Yeah. Because what that means is, it means we’re acting in a much more selfish way versus in a more altruistic way trying to benefit the people around us in the community as a whole.

Hannah Mitrea  32:30  

Have you read the seven spiritual laws of success?

George Breiwa  32:34  

No, I haven’t. Okay,

Hannah Mitrea  32:36  

that’s a fantastic book, super short read. And one of the, one of the seven laws is, the more you give, the more you get back. And it’s not a matter of like, showing people you’re giving like, No, it’s not saying I don’t need this much money to this foundation, and using it as a placard or anything like that. But it’s just the idea of the more you give out and not worried about what comes back to, the more you end up getting, because when you become a person that people want to be around, it’s because that’s positive energy that is surrounded by it. But also, that is how the world works. It’s give and take. And if all you do is take and it’s going to stop, it becomes

George Breiwa  33:17  

known. Yeah, and I completely agree with that. And I noticed in some of the prep work you sent, you know, to, you know, what’s a book that really was useful? Oh, the one I was gonna mention is called the Go Giver. Okay. And I haven’t read the one that you mentioned, but I’m guessing that there’s, there’s a lot of similar concepts in there. And it it really tends to provide interesting examples of how finding a way to improve someone else’s life without looking for direct recognition or compensation. And if you make that a habit, eventually, for some reason that sometimes can defy explanation. The things that you do just resonate with that right person, that they almost feel obligated to do something nice in return. And the funny thing is, sometimes those nice things in return, cost the giver, almost nothing, but bring a tremendous amount of value to the receiver mess, and you can’t easily ask for these things. These are things that are only available out to a person that has inspired the giver to do so it begins with the giving and

Hannah Mitrea  34:50  

write that book down to you and check it out for sure because it sounds kind of similar like did that at least that one concept that in there but probably die He’s more into it on, you know, the bigger ways of how it all works. And like, you know, just how to let go of the idea of needing that recognition, I think becomes a big thing.

George Breiwa  35:16  

That that was another milestone for me. Because, again, as a younger person, I think like many people, I was certainly seeking recognition. And, you know, just to make sure that we’re clear, it’s not that that’s completely gone away. I don’t think it ever will. But it became much more clear that if that’s your driving force, and your motivation, you’re not necessarily going to fail, but you’re not going to become successful. And if you are, it’s going to be by climbing over other people’s backs, and you’re going to have to be constantly looking over yours. And if you’re trying to run fast in any direction, if you’re looking over your shoulder, you’re either going to trip or you’re gonna run into something, and it’s not going to be fun. Whereas if we can just let the whole pursuit of recognition go and focus more on okay, how can I ensure that the people around me whether there are people working for me, or people that I’m working with, or just other people that I associate with? How can I find ways to make their day? And not even necessarily where they know, I’m the person behind it? Because how would I understood that better, it almost became a bit of a game. Okay, like hide and seek, can I do something for this person that I actually really like? Something that I know is going to be impactful for them, without them knowing it was me. And then watch and see. And it became very satisfying to succeed in the way where you actually are successful in not getting the recognition for doing something that makes that person’s life better. Okay. It’s actually much, much harder to do it that way. And I think the overall result is more impactful, because then the person feels a little bit off balance. But in the best sort of way where I don’t know why this happened. It was really amazing. It’s exactly what I was looking for. I still don’t understand why it happened. That person’s not negative in that moment. They’re inspired. And what are they inspired to do? They’re inspired to share their joy and happiness with someone else. And this is the whole concept of paying it forward. But the key differentiator here is it’s without the desire or the drive to receive the recognition. Yes.

Hannah Mitrea  38:08  

Awesome. Well, I know we are almost out of time. I just looked down on like, Okay, we have one more minute, and I want to try to respect it would probably go over minutes. I apologize. I have two questions. One of them is when do

George Breiwa  38:20  

you sleep? When do I sleep?

Hannah Mitrea  38:24  

Most people are like you’re talking about a 5am. And I love that you’re not talking about getting up at 5am. But if you start working sometimes at 1030 to work on those projects and say it takes three or four hours. You know, what are you getting asleep?

George Breiwa  38:37  

Did that’s a difficult one. Because I sleep when I feel like I’ve I’ve had a day that I’ve earned the right to go to sleep. Sometimes I I have to force myself to go to sleep because I’ve gotten commitments earlier in the day. But I sleep the best when I can look over my shoulder and I can see the Yes, I got these important things done. Now, I feel like I can allow myself to lose consciousness and prepare myself for the next day.

Hannah Mitrea  39:08  

The interesting way to do it, but the last question I have for you, if someone is listening to this right now that does not have a routine and they want to start that first step of establishing, you know, clearing out their email box, what are the steps they need to take to put that routine into their life to create those boundaries?

George Breiwa  39:29  

For me, one of the most impactful things is just like going to the gym with a workout friend. Okay? You feel obligated to not let that person down. Make a commitment to someone else. And hold yourself accountable to them and empower them to hold you accountable for doing what you say you’re going to do. Because now you’re accountable.

Hannah Mitrea  39:58  

Yeah, so creating that accountability. Do I love it? Well, thank you so much George for sharing, you know, everything that you’ve shared your routine success, you know, you know even deeper things on how you look at success and how to give back to people to, you know, helping your team and creating that culture that they want to work in. So thank you for sharing all that. super impactful, and I’m excited to re listen to this episode. But thanks for being on the show.

George Breiwa  40:26  

Well, I really appreciate you having me on your podcast, Hannah. I think routines are essential to achieving what matters to you.

Hannah Mitrea  40:37  

Awesome. Thank you for listening to success is routine podcast. If you found value in this episode, share it with a friend episodes go live weekly on Sunday at 8am. Every week with the right routine, like follow and review the podcast on Apple podcast, Spotify, Amazon music or wherever you’re listening during the success of the team movement and get explicit downloads and content from the guests go to www that success is thirteen.com and follow the conversation there or on social media. Until next time, remember this network

George Breiwa  41:08  

of people in your life surrounding any successful person. They’re the unsung heroes that just aren’t seen or visible. It’s become clear to me that success is success is not a business that makes a lot of money. That’s a benchmark, okay? Success is the ability to do the things that matter to you. consistently do these things. We develop the skills and we understand the nuance of whatever it is that we are routinely engaging in, if I was going to achieve the things that I aspired to achieve, to be able to, you know, travel the place I wanted to go to be able to create the things I wanted to be working on that just had whatever it might be the appeal. I had to take responsibility. And a big part of responsibility is accountability.