Andrew Lamb is the Founder and CEO of 4 Leaf Performance.
Born in the United Kingdom, his family relocated to Dublin, Ireland. He began working at his uncle’s hardware store when he was just ten years old. He secured a job in retail after graduating from high school.
He relocated to the United Kingdom and got a job in Ryanair. Due to the Gulf War, he worked in various other fields. He returned to Ireland, where he eventually met his wife.
Andrew began working for the company Digital Equipment Corporation, where he established call centers and businesses around Europe. In 2001, he was invited to the United States, where he oversaw multiple domestic and international organizations.
He worked with Hewlett Packard in Singapore from 2015 until his return in 2018. He felt he needed a change in 2019 and took early retirement just before COVID happened.
His best friend, who has been an action coach, offered him advice and the chance to take over a franchise in Houston. Since then, he has been helping businesses across the United States.
Routine | Having a plan and intentionality in a Routine
Andrew views his routines as a means to reaching his destination, and having a plan will get him there. Here are a few of his routines that contributed to his success.
- Build a calendar
- Enforce a daily and weekly schedule
- Following systems processes
- Plans consistently and intentionally
Success
Happiness from a variety of things is how Andrew defines success. It can be looking at the growth of an individual or a team as they work toward a certain freedom. Success is accomplishing those results with dedication, focus, and intentionality.
Connect With Andrew Lamb
Email: andrewlamb@4leafperformance.com
Website: https://www.4leafperformance.com/
Facebook: https://www.facebook.com/people/4-Leaf-Performance/100086599124354/
Instagram: https://www.instagram.com/4leafperformance/
LinkedIn: https://www.linkedin.com/in/andrewjlamb/
Phone Number: 832-982-2252
Transcript
Hannah Mitrea 0:05
Hello, everyone, this is Hannah, your host and you are listening to the success is routine podcast. Our show is on a mission to talk to leaders in life and business that have achieved success and to learn what their routine is, if you are ready to create your routine to success, you’re in the right place. Now let’s get started. Hello, everyone. Welcome back to success is routine Podcast. I’m so excited to have Andrew lamb here on the podcast with me. He is the founder and CEO of board lead performance. Welcome to the show.
Andrew Lamb 0:36
Thanks very much. Pleasure to be here.
Hannah Mitrea 0:38
Yeah, I’m so excited to talk to you. We were at the small business expo together, we got to share an aisle there. And you know, after talking to you I was at the end of the night. I was like he needs to be on the podcast when you talked about his routine, the success and your driven and how you’re helping your clients to do this 360 view of their life going from their lie to their mental health to actually driving clients. And you know, you used to work for Hewlett Packard.
Andrew Lamb 1:05
I call that the big HP. Yeah, eight
Hannah Mitrea 1:09
years, and then you glad you exited. So to share a little bit of your story before we jump into your routine. Who are you, Andrew? Yeah,
Andrew Lamb 1:15
absolutely. So as you can probably tell by the accent, I’m not from these airports. Right. So I come from East East DCCs, Texas. I’m originally from I was born in the UK, little town called whitebread. For those that don’t know that that’s kind of around the Manchester Liverpool area. Less there when extremely young for a couple of reasons, and moved over to Ireland where my mum’s from, in Dublin. We were there all the way through my high school and finished high school I was actually meant to go off I was actually meant to come to Texas, then to UT I was on a running scholarship ran long distance for junior international level. And I was meant to be going over to the States to continue that. But unfortunately I had an accident and shattered my knee. And that was the end of that. So had to go into the workforce. I’ve actually been working since the age of 10. Started in my uncle’s hardware store. And when I moved to Ireland and work there all the way through all the way through high school, I’ve had a job, literally left high school and got a job got a job in retail. It was there for a couple years. Then I got an opportunity to move to the UK and join a little company called Ryanair, which is Europe’s largest airline. Now I was one of the first employees into that group went through that unfortunately, we had a little thing called Gulf War, which literally went to work one morning and the military had taken over the airport. We didn’t know it was a military airport. It was subcontracted out. We turned up to working we said you’re not coming to work anymore here. So that was the end of that did a little bit work in some other areas, then move back to Ireland, I believe in 95, where shortly after that, I met my wife and didn’t know it at the time, but met her started work with a company called Digital Equipment. As soon as I started the digital, they had me running around Europe. I mean, my job was was setting up call centers, it was setting up organizations. So I literally coming back to Ireland, I then landed on a plane and I was on a plane, you know, four to five days a week for the next number of years running around doing stuff. You’re into knowledge management in the early days of knowledge management. I was then asked to come to the US in 2001. And so married a daughter of nine months old at the time, the only daughter on both sides of the family. So I went down a treat. He had excommunicated both sides. And then came to the US in 2001, where I ran multiple organizations, both domestically and internationally globally. 2015, I left Houston and got transferred over to Singapore, where I ran a large Azar operation for Hewlett Packard out there came back in 18. And the end of 19, just before the the COVID I needed to change, I needed a change in what I was doing, I wasn’t fulfilled and where I am, and we can talk about this later, but wasn’t fulfilled in what I was doing, was lost and needed a different challenge. And fortunately for myself at that time, and took an early retirement, we had a fantastic offer, took that offer with the desire to move into something else, maybe retire for a little bit, but then move into something else. And lo and behold, COVID struck just as I was exiting, so we had an agreement date, as I exited that we were straight into COVID. So a buddy of mine, my best friend in Ireland Dez was actually running action coach in Ireland at the time. And he and I were talking a lot about my next step where I was going he was coaching me and it was like hey, you need to get into this. There’s an opportunity in Houston where you are I had to take over the franchise there, which I gladly did. And ever since we’ve been helping business owners here in Houston or across the United States, you know, really take their businesses from good to amazing, right, really looking at them. From a 360 degree, a lot of organizations, I’ve dealt with a lot of them in the corporate world. They come in and they fake stuff. And then the leaves right there. They’re like pandas eat shoo to leave. Right? So, but we from coaches, what we’re doing, think of it as you’re a baseball coach or football coach, our job is to build a team, our job is to teach you how to get better, right? So that movie where the kid is crawling across the across the field with the guy on his back, and he’s blindfolded, and the coach is saying, five more yards, five more yards, give me five more yards, right. That’s what we do every day. We’re pushing our clients every single day to get to where they need to get to. And building you know, our conversation today about routine. How do we build that routine in? How do we make sure that we’ve got a plan? How do we make sure that we’ve got a plan? That’s actually cutable? Right? One of the things that we teach teachers be to have, who do you need to be? What do you need to do to get to what you want to have? Right? So be is about you, the doers, the action, Ryan, the doer is about doing goals, routine things that you’ve got to do on a regular basis. And the have is the outcome that you want. So we literally work all the time, you know, with our clients, pushing them driving them and getting them to their destination, and having a ton of fun doing it. So that’s kind of that’s kind of the background. That’s what we do.
Hannah Mitrea 6:36
I love it. I love how you started. The very similar place that many of us do, you know, working at a family store or working in retail. And it’s really interesting. It’s almost like you’re destined to end up in Texas, like just being up and came back, you know, and you’re here now. But also, while you’re just sharing everything with us, it’s kind of interesting. We’ll talk about like your why and kind of high down into action coaching. Because you said you felt unfulfilled? Yes. partners. And we talked earlier about how one of the things that you offer for relief is the why where you make somebody learn that why. So where was that one for you? Like? How did you realize that you are not being fulfilled? And you need to take a step out of this corporate world?
Andrew Lamb 7:22
Really, really interesting question. I literally so in my career, I’ve been very, very fortunate to get in some great roles with some great mentors around me. And but I got to this position. I mean, I was extremely, I mean, I was advising the C suite. We were doing a lot of stuff in there. But I just felt stuck. Right? I didn’t, I just didn’t know where I was going next. And in the corporate world, they do a lot of work around growing you as leaders. I mean, we’d spend hundreds of hours a year growing yourself as leaders and how to communicate with team members and how we never spent time on growing yourself. Right. We never had time. We never had a succession plan. We always had succession plans. But you get to a certain point. It’s like, where’s my next step? Right? So we were always I mean, well, things that I was always driving when the other team was like, where am I going to add value next? I was spending 6070 hours a week on the operation driving the operation, getting things done. The last thing was me. Right, it’s just the way I am right. And I’ll get to that why in a minute. But I was the last thing on the list. Right. And that’s a lot of leaders, leaders, leaders that he’d lost, right, that famous buck, right, Simon’s wrote about that as well. But we lost, right? True leaders, you know, inspire and drive teams and make sure the teams are getting what they need. You know, and that’s even more challenging in today’s world. But, you know, eat leaders don’t really look after themselves. Well, and I didn’t have that vision for me. And I got to a point where I was just literally lost, stuck, confused, unhappy, right, just unhappy. I mean, I wasn’t getting out to the as a bed in the morning. energized, right, I was just I was being for a better word suck dry. Right? I would I was I was just really up within myself. And I knew, and my family knew. I mean, there were the ones that kind of kicked me in the backside and said, hey, you need to change, right? This is not working for you, or any of us. This is not going well. So I was like, okay, all right. So what do I do? And I started looking around and, and again, the position I was in at the time, I kind of understood what was coming and what was going on. And and you know, I had a lot of people talk it to be a time from outside about, hey, why don’t you come and look at this and this opportunity and that opportunity. I was like, Okay, so I’ve kind of got to where I’ve got to didn’t see a path forward and got that lost. And I just didn’t have that understanding of that knowledge. And I talked to lots of people, but I didn’t know what the next step was. Right. So I was I was literally in that reality of lost. And I mean, I literally didn’t know this until literally nine months ago, right? So I’d be out of this and still kind of trying to figure it out. And what I tell clients is, when you’re in that zone, right, everybody’s gonna zone, right, you can’t do everything, because certain things drain you, you want to be in a role that energizes, you get you 100% motivated, right, you’re walking out the end of the day going, I wish I could do three more hours of that, right. But that, that’s the enthusiasm you want all the time. The other stuff just turned you off, right and physically and emotionally drained you. And that’s where I was. So I had to move from my own health, mental health, physical health, whatever it may be, I had to make that transition. And it was a hard transition. 25 years in one company grown from literally from a call center agent to the C suite, where it was, you know, not many people do that. Now, and I’ve talked to them work with some of the biggest CEOs on the planet, you know, fix problems all over the world. It was fun. But I lost it. And I lost that enthusiasm. And it was a shame. But hey, you know, you take the college, the cards, you delts and you get on with it, right? So this was an opportunity for me to get into something else. And, and unfortunately, during COVID, I mean, everything shut down, right? So the people that were talking to me beforehand, were like, not yet, Lea, everything slowed. And we have no idea what’s going here, right. And I’m not one of those people that’s like, well, let me sit on my backside for, you know, six months, or go and play golf for six months, I’ve that’s just not me. So I’m like, No, I need something, I need a purpose, I need to do something. So that’s how I kind of got into it.
Hannah Mitrea 11:38
Now, I love that. And our company, too, was formed in 2020. Right as COVID was hitting us and I understand not wanting to just sit back and rest while the world going on. Like, we’d have to make those strides to get to where you are looking to get. And so that kind of I think we can jump into your team, because we talked a little bit about what your routine is. And looking at it here. I feel like it’s gonna align perfectly with what we’re talking about how you found your why and things like that. So share with us, you know, what is that routine you have in your life that is creating success for you. So,
Andrew Lamb 12:13
routines, everybody has a routine, right? Everybody has a routine from birth. Right? So return of feeding, right? So there’s a routine of going to bed, there’s a routine of this. So we all have routines. So anybody out there that says I don’t have a routine, you have a routine, right? You just don’t know what you’re unconsciously doing, you have a routine that you go to work, right. The problem with routines is they get stale, right. So one of the things that we look at is what is your routine, so I’m gonna go back to planning for a second. I’m planning as a destination, right? So you want to know what the destination you’re trying to get to. And the example I use is, if you jump in a car and tried to drive to New York, and you don’t have a map, you don’t have GPS, you don’t have a compass, you don’t have a cell phone, you’re not allowed to talk to anybody. Are you going to get to New York? Are you going to drive into the Gulf of Mexico? Or maybe hit Seattle? Right? We have no idea, right? But you’re gonna have a destination destination is New York, right? So from that, we’ve got to have a plan of how we’re going to get there, we’re gonna have tools, we’re gonna have technology we’re gonna have, we’re gonna have a car, right, or we’re gonna have a plane, right, we’ve got a fuel that right, so we got to put fuel into that car to get as nobody buys a car to put fuel in it, right. But you have got to have money to move it forward. So when you’re looking at that planning, and that destination, you’ve got to have routines to get you there. And one of the things that we work with clients around is around our 90 Day plans, right 90 Day plans, every quarter, everybody has a plan to get them to the next phase. So right now we’re doing 2023 planning, we actually reverse engineer, so any good project manager out there will reverse engineer the end dates, right? So it’s the end date and work backwards, what are the things you’ve got to do? Time teen schedule is kind of the way you’re looking at the triangle. When you’re looking at that, then you start to break it down per per quarter per month per week. As you look at your routine, what you gotta do is you’ve got to build your calendar. So you’re focused on the right things, the right activities, the right priorities, to get you to where you need to get to. So one of the routines that we enforce with our clients is a daily schedule is a weekly schedule. So you build your weekly schedule, and you build blocks, right? So Monday, let’s say Monday from nine to 10 is marketing, right? Or nine to 12. You should be spending more time on Marketing by the way, folks, right most most important thing in your business is marketing. If you don’t have leads, you don’t have new customers anyway, but when you’re looking at that block, what is that time block you’re using, right? Don’t put all the elements you want to do in it, but that’s my marketing blog. Then I’m going to finance blog, then I’ve got a training blog. Then I’ve got a team button and I’m going to customer pop blogs So in your day, and your week, and then every week, look at that. So every day our routine is, I said, we’ll start on Friday. What am I going to do on Monday? Right? So we literally have a sheet that fills out every half hour or every hour, what is my activity going to be? And what’s my outcome? Right? Really important? What’s my activity? What’s my outcome, my desired outcome? And literally why we do that is a couple of reasons. One, people stay more focused, right? They get into this routine of focused in these places, right? People got left brain, right brain, right. Sometimes you got to do everything on one day in a left brain, something’s right brain, you know, you can separate it that way. But you’ve got to get into a routine of doing this. Second reason is be to have right what am I going to do to get what I want to have? Right? So the actions I want to have? So let’s say I’m going to do 20 phone calls today. I’m doing 20. Phone calls today, I know I’m gonna if I do 20 phone calls today, I’ll get two leads. Right? That’s my routine, right? I’ve got to get built into routine. At the end of the day, I complete that sheet all my activities, what went well, what didn’t go well? Did I stay on task? And what am I going to do tomorrow? Right. So so now you got tomorrow planned out? You know, what activities have done? Did I hit my numbers I need to hit? And if I didn’t, what am I adding on tomorrow? Right? And then what’s my plan for tomorrow? Two reasons for doing this one. Now I can see very quickly my results that are coming out. Right. So can you imagine just coming at the end of the month and go right, folks? What are our results? Terrible? What are we going to do, right? Instead of a Monday, the first of January going? So what’s our results? Terrible? What are we going to do tomorrow? Right? We’re on top of it, we’re making those changes real time. The other thing is for for leaders and for individuals. And I’ll ask the audience out there how many times you woke up in the middle of the night at 3am? going, Oh my God, I’ve got to do this tomorrow. I’ve got to do that tomorrow. I’ve got to do this tomorrow. By planning it out and having a routine, you actually sleep better now? Right? Because your brain is not spinning in the middle of night. Because if you ask your brain a question, it’s going to answer and you don’t want to answering it three o’clock in the morning. Right? Yes, I’ve been there. Yes. Right. And that’s why we have this routine, right? Because I like to sleep, right? I want to be asleep at three o’clock in the morning, not fun getting up at three and not being able to go back to sleep. And then the whole day, you know, you’re not going to 17 hour day. But a routine like that, those that’s one of our routines,
Hannah Mitrea 17:40
you know, hearing this and agreat planning and getting all those pieces in place where you’re looking at each day. But let’s say somebody made this my four phone calls, nobody converted. Now they’re really demotivated. How, how do they keep with that routine? Because I think a lot of people get there.
Andrew Lamb 17:57
Nope. So that brings me into the best three letter word in the English language. Why? Right? Why is the best word in the English language for any business owner? Okay, so it can go two ways, why are we getting the results that we’re getting? So I’m going to take your example, we’ve done our 20 Oh, calls and we’ve got no responses. Right? No leads. So my first question will be and again, I come from a quality background. Why? Why did that occur? Right? So you ask why five times, you get to recourse? Usually, what I find is a couple of reasons. A couple of ways when we have this conversation, one, the team didn’t use the prepared script. Write the script that has been true and tested and works. Somebody has deviated from the script. Somebody has had a brain wave out there that I can do this better. Right? Stop it. Right. The other thing is, and this can happen is the environment has changed. Your customer base has changed. The questions you’re asking are not relevant anymore. You know this in marketing? Right? What was that was the question you should be asking right now if you’re in it. The only question you should be asking is, are you covered from cybersecurity attacks? Right number one question in it for any business right now is are you covered? For an idea hack? Right for for a ransomware attack? They are last week, there was a very, very large company that got hit, they get hit every single day. So what are you going to do if you get hit? Right? How are you prepared? Right. So again, so if you get into a question and you go, Oh, this isn’t working, ask why. And I can probably guarantee you that one. Somebody hasn’t asked the questions that they were should be asking or to the industry has changed or something has changed in the business model. And you’ve now got to go in and rewrite those scripts. Now. here’s the here’s the here’s the really great parts about doing it daily. I can now fix that day. Now, right? I’m asking that I might not fix it that day, I might get another data point. Right, which is Tuesday. Right? So how many calls did you do? Let’s record. Let’s listen. Right? And once you listen, right, when you focus on something, you’re going to get the results, right? What we focus on is what we get. Right? So maybe they weren’t using the script, oh, boss is now listening, I better use the script. Lo and behold, I get my leads again, right? More, it doesn’t happen. So now you got do two data points. Now we’re going to be asking the question, do we need to start making changes to the script? Right? I’ve done that in two days, instead of waiting to the end of the month, and Johnny has taken you know, 3000 goals and zero leads. Right? So that’s, that’s why that’s super, super important.
Hannah Mitrea 20:47
Now, and then. So another question. And keep I’m gonna keep pushing it, we can
Andrew Lamb 20:52
poke away love it. He wants
Hannah Mitrea 20:55
to juggle with going from like, routine, but not as structured routine, as in the hour, the half hour and things like that. Yes. And so how do you make that switch? And like, you know, where did you have routine in your life before you got the super structured routine of everyday we’re gonna look at this tomorrow. So what what helped you make that switch?
Andrew Lamb 21:17
Results? Right. So I mean, I did have a routine in my corporate life, it was called my calendar. Now, right? So I had my goals. I had what I was doing the team were driving while they need to be doing. I had my calendar, I was working to my calendar, right. So I had a routine, right, that was some form of routine. What we do is a deeper level than, right. So we we look at business owners, and again, I was in corporate for 25 years, right? Not all small businesses have that knowledge that understanding that discipline that we’ve had, I talked to so many business owners like, so what are you doing on Monday? Wow, we’ll see what happens. Right. Oh, okay. And how did that work for you last year? No, I didn’t. All right, cool. Right, there’s a resistance. So I love the way you bring this up. So in any change. Again, we have lots of formulas for lots of things. So let me give you the formula. D times V plus F has got to be greater than R. I’ll repeat that D times V plus F has got to be greater than r. So everybody gets your calculators out now only joking.
Hannah Mitrea 22:26
So I got one.
Andrew Lamb 22:29
So R is about resistance, right? A resistance to change a resistance suspending money, you can use this equation in sales folks. But resistance is that that resistance to change, right? Whether that change the time or money, usually those are the two elements when we look at the left side of the equation, right, so he’s got to be greater than r. So D stands for dissatisfaction. V stands for vision. Right? And F stands for First steps. So dissatisfaction. So how dissatisfied Are you are the team, right? times where you want to get to? Plus the first steps has got to be greater than the resistance. That’s time or money. Right? So let’s, let’s take it back to hey, I had this problem. And thankfully, I’ve lost a few pounds now. But I had that problem with weight. Right? We all we some of us struggle with weight, right? I had resistance, which was time and effort, right to lose weight. My dissatisfaction was high. But my vision wasn’t high enough for me. Right? And I didn’t know what the first steps were, right now. Sounds strange as a former international athlete, right? But I just didn’t know where to go. Right. I can’t run anymore. My knees are bone on both. Right? It’s it’s painful. But I didn’t know what my first steps where I had to get into a point of complete and total dissatisfaction. My lowest point ever, which was my highest weight ever. And knowing I wanted to get to the number I wanted to get to. And I found the solution. Right? The cost didn’t matter at that point. Right. And guess what they did? They put me on a routine. Right? They gave me a plan to follow me, right? They said I can do this. And I can do that. And I can’t eat that. And I carefully guaranteed that. And Guinness is off the table harmful, right? But the good news is whiskey was still on the table. So anyone who’s looking for a good Irish whiskey Redbreast by Middleton highly recommend. And if you can drink it, let me know I’ll take the bottle off you. But we got into a routine and lo and behold 45 pounds later happy days. All right, so So routines are what you want them to be. You’ve got to make sure that you’ve got a goal. You’ve got to have a direction of where you want to go. The resistance is you there’s only one thing that resists If you Yep, so you’ve got to have that dissatisfactions got to be high enough. And the vision or the drive has got to be high enough, right? Plus you got to know where to go. Then money’s not an object or timezone object. And this is what I find with with lots of business owners that I sit down and meet them. It’s like, and literally, it’s a sales tool. Right? If you get on the phone and sit down and talk to me, you got a guy, he’s going to do the details V on me. Yes, I am. Alright. Where are you right now? Where are you with your business? You’re happy with the state of your business right now? No, good. Where do you want it to be? Here? Right. So what are you gonna do about it? Right? We were pretty blunt about it. Right? We We are your unreasonable friend,
Hannah Mitrea 25:43
man. And I think we like her, but people need when they get a code. I need somebody that’s going to tell them how is not what they want to hear. Yeah. Because it’s, if they’re just listening to what they want to hear, they want you to go.
Andrew Lamb 25:56
I mean, if you’re an athlete, and you’ve got to run a force 4.6 40 And you’re doing six, what do you think your coach is gonna tell you? If you’re more training, you’re gonna get faster, you got to do this, you got to do these exercises, you got to be this technique, you got to do this, this, this, this, this this, right, we do the exact same thing for businesses, man, right. So we get you to running a 3.6 not a 4.6. Right. You know, when when people think of coaching, again, it’s it’s not this thing that people are going to come in and tell you what to do, in the way good coaches, enable you get coaches, get you out of your own head, get you into routine, and get you into a process of delivery. And then we challenge, right, we challenge where you are, is this good enough? Yes or no? That’s both
Hannah Mitrea 26:49
know. And I like how you put it back into the plan. Because like, actually, I’m currently working with coach for my health as well to lose weight and get healthier. And I never, I never clicked as that is a routine I am now doing. Like I have a meal plan and I have a workout plan. But those are just pieces of routine. And I really like how you like it just shifted how I looked at it too. Because I was saying you know success is routine, because it’s our routine that creates a success. I’m like, holy crap,
Andrew Lamb 27:20
what I’ve got, but I’ve got to add one more thing to that cakes mixer to that salad mix, right? intentionality? Okay, you have to be intentional. You’ve got to intentionally look at what you’re doing, right? If you’re going to do it, like we say in Ireland half assed, right, you’re not going to get there. Right? But if you’re intentional about it, if you’re focused on doing it, you will get there might be hard. Not that nothing is easy in this world. Nothing zero. But if you’re intentional, you’ll get there.
Hannah Mitrea 27:51
I love it. So those are the the planning 13 having the intention behind their team. And so are those me? I know I cut you off earlier when I was like, that’s a question about planning. Was there anything else into the routine that you want to talk about?
Andrew Lamb 28:04
I mean, just remember having a routine there’s consequences every action has got a consequence, right? Positive or negative. So when you’re setting your routines up, be very intentional about what that routine is going to deliver. Be intentional about what is and measuring a test to measure. Right don’t get stuck into something and go ooh, this isn’t working but I have to stick with it. Right? Look at it, understand it, analyze it. The goals don’t change the actions do it right. So look at the actions or the actions given you a result of the answer that is no then what is the action I need to change? Maybe I’m gonna you know, maybe I’m gonna go and do another 20 squats a day. Right maybe I’m gonna push that a little bit more maybe I’ve got to you know, maybe cut out a vegetable that you know a fruit right? I was cut out of fruits. I’m like well you could be pretty tough to my diet. Right? It’s because the
Hannah Mitrea 28:56
sugar as my fight cutting foods out, don’t eat fruits.
Andrew Lamb 29:00
No I love for I love my apples and my pineapples and my grapes and my strawberries right?
Hannah Mitrea 29:05
I grew up in America our fruit was all processed
Andrew Lamb 29:11
that’s a different conversation right? But again, it’s like cut that out on my altar. What what are you leaving me with? Right? So I laugh with my health coach and it’s like you just give me dust. I get to eat I get to eat dust. That’s what I get these days. Right but now they’re doing a good job with me. But But intentionality and just remember, routines have consequences. Are you getting the right results from that action? And if not, change it.
Hannah Mitrea 29:41
Yeah, and with that, that’s like a perfect segue into success. You know, results or routines have consequences and what you’re doing. So what is the success you’ve gotten from implementing these kinds of routines into your life and your clients life? What are those results in success look like? That
Andrew Lamb 30:00
The happiness right now not literally beating myself up every five minutes. Right? So they’re subsets of myself their success in my business. I mean we Forex the business this year by drinking our own champagne. Alright, so all the processes that we use on our clients we use on ourselves here we Forex the business this year. Fabulous, fabulous. We’re very thankful for all my clients and strategic partners out there. We’re just doing we’re, we’re just killing it this year. So success to me, is the results that my clients are getting from the programs we’re giving. And so literally, they’re on every week can’t wait to get on the phone with us. That’s what success looks like. You know, growing my team, right and seeing my team be energized every day that success to me, right bank account, right? Obviously, that’s successful, right, making sure that that has got what it needs to be going on the trips. I’m traveling again, right? This this holiday season, I’ll be jumping on a plane and heading off on Christmas Eve, and I’m not back till the third of January. That’s what success looks like. Right? So it’s a multitude of things, right? Where’s my mind? Have I grown as a person? Yes. Right. The why is opened up my mind to so many different things. I never thought I’d get into psychology, I’m in it. But I am not a psychologist, right? I’ve got plenty of people around me that can do that for us. But literally, success is clients that I work with seeing their success, growing their teams, growing my team, and literally having some freedom from the job, which I didn’t have at the beginning of this year. Let’s be honest. Right? I was driving the business hard on my own. And now I’ve got four additional people on my team, right, we’re gonna we’re gonna Forex it again this year. That’s what success looks like. Our our definition of a of a successful business is a commercial profitable enterprise. That works without you, if you wish. How many business owners can literally drop out of the office and go away for three months, and come back and the business is operating better than when the left man rapid access? Very few, very few. And a lot of my clients are heading towards that right now. So having systems processes, how it’s hard work, let’s not let’s not get ourselves this isn’t this isn’t a little bit of the no leprechaun dust, the Irishman sprinkles on stuff, right? It’s hard wordly you’ve got to get done. Right. Dedication is focus is intentionality, having a plan, knowing where they’re gonna get to that’s what success looks like, at the end of the day. And literally, I get phone calls, and it’s like, Oh, my word our business is is just 180 degrees from where it was last year. And I just I just can’t keep up with the work that’s coming in. I was like, Well, why not? Why are we hiring people? Off to your Lord? Right. So I have an answer for everything. Right? I have a question for everything. He’s like, Okay, what’s the next step? Right, let’s go. Right? So we call it the six steps. So that’s what success looks like to us, man.
Hannah Mitrea 33:14
I love that you’re implementing everything you do in your business. Yep, like for yourself as well as for blinds. Same with marketing. Like, you know, we talked about podcasts all the time, we’re implementing podcasts into our business, because we understand the value of them. And we’re not just talking about it. So I love that you’re doing that, too. I have two questions. I know we’re almost out of time. So first question that I like to ask everybody. So we’re looking at somebody’s listening to this. And they have zero plan. And like they’ve never had like a true routine that they could recognize as positive. What is that first thing they need to do tomorrow, to even get started on creating this plan so they can create this routine for success.
Andrew Lamb 33:54
You got to strategically think you got to think of what the destination is. And again, there’s, there’s five years, three years, two years, one year, my suggestion is to sit down with a professional, right, and sit down with somebody that knows how to do it. There’s lots of people out there that can do it for you. If you want an application to build a business plan life plan, Li Fe plan PLA n.com. Now the business plan from there, right get going, get in the mindsets of B do have, who do you need to be what is the actions you need to do to have what you want? So list out what you want to have be materialistic, right, let’s let’s be honest, we’re humans, right? But literally sit down and figure out what are the big goals? Right? What are the big goals for next year? Let’s say it’s revenue, let’s say it’s profit. Let’s say it’s team. Let’s say it’s product, right? So what are the steps you’re going to do each quarter? Right, what we tell our clients for four goals every quarter, that’s it, no more four. If you get those four done, you can add some more to it. But be intentional and build that plan. My suggestion is Go Go sit down with somebody, somebody that truly knows how to do this. It’ll save yourself hundreds of hours. Right? And they’ll ask all the right questions. And a lot of them do it for you. No, it’s not that expensive. I mean, encounters do it. You know, there’s professional organizations don’t do it. SBDC does it for you, chambers of commerce, maybe if you’re going to Chambers of Commerce around you. Sit down with professional ask somebody, these are my goals. Now, what do I need to do? Right, Liz, literally, that’s what we’re going to do. And we’ve, we’ve got material out there, we’ll be putting some materials, some new blogs out there. We do online courses, if you want to do that. You know, we do those types of things. We’ve got one launching in January. It’s called accelerator you for smaller businesses, get you going. Right, really start to accelerate your business getting going. You don’t have to get into full blown coaching. Right? Dip, you dip your toe into it. If you want, we’ve got videos that you can do. We’ve got three groups of 30x videos, 30 videos, 30 minutes each. Come talk to us. It’s not that expensive. Grab a book. Right? Go to the library, grab a book,
Hannah Mitrea 36:13
perfect transition, because my second question is what book you would recommend was the one book that I should read or listen actually read
Andrew Lamb 36:23
their soul soul many, Seven Habits yet, but it will effectively bypass that I would say that’s probably our number one book, Simon Sinek. Start with Why. Right, figure out why you’re doing what you’re doing. That’s a really, really good read. Sorry, I’m looking for my other book. This one obstacle is the way I’m sorry. They’re your obstacle, rhinos and got that one. Another great little read. Peter Drucker any of Peter Drucker’s work, even though it was done in the, in the 60s, Peter Drucker changed Japan, their whole industry into a high quality organization. Right, that’s another one. And there is one book. And again, we actually go out, you’ve got dozens and dozens and dozens of books, right? All written by our founder. But this one actually sits beside me. And this has sat beside me for nearly 20 years. Math right now, unfortunately, a lot of the people that used to work for me actually worked in NASA. And this book is actually was signed nearly 15 years ago by all of the living flight directors of the time. And this is about the Apollo 13 mission, and it’s called failure is not an option. Right? Failure is not an option that reminds me every single day that we can’t fail. Now, it’s up to us, it’s nobody else, nobody else is gonna bail us out. Nobody else is gonna give us free money. It’s up to us business owners is up to us. So failure is not an option. And this sits beside my desk all day, every day and has done so for dozens of years, and tried to get to the page that it’s all signed by but signed by all the living flight directors, it’s one of my, one of my prized possessions it was it was a fabulous gift from one of the the ex NASA astronauts that I that I worked with previously.
Hannah Mitrea 38:19
I’ll definitely take it out. And we’ll put all the books that you listed in the show notes, as well as links to connect with you on all those things. Okay, there’s no, every business needs a coach, every every person really has some coach, whether they pay for a coach or mentor. So if you are in business right now listening to this, reach out to Andrew lamb, and The Four Leaf performance to see if it’s for you. And have a conversation. Yeah,
Andrew Lamb 38:44
hey, conversation is free. Strategy Session is a slightly different, but go spend 15 minutes with us have a quick chat with my team. Right. And they’re more than happy to talk to you for 15 minutes and just kind of understand where you are. And we got some very quick tools that we can evaluate your business very, very quickly. So feel free to reach out to us and we’d be happy to chat to
Hannah Mitrea 39:06
you. Soon. Thank you so much for joining me today.
Andrew Lamb 39:09
Hannah, thank you very much indeed. Appreciate you. And by the way, everybody else needs a marketing company like Anna as well. So don’t forget to have your marketing company. Thank you. Thanks. Have a great day.
Hannah Mitrea 39:20
Thank you for listening to success is routine podcast. If you found value in this episode, share it with a friend episodes go live weekly on Sunday at 8am. Start your week with the right routine, like follow and review the podcast on Apple podcasts, Spotify, Amazon music or wherever you’re listening. Join the success of routine movement and get exclusive downloads and content from the guests go to www that success is a team.com and follow the conversation there or on social media. Until next time, remember
Andrew Lamb 39:50
having a routine there’s consequences every action has got a consequence right positive or negative. So when you’re setting your routines up, be very intentional about what that routine is going to deliver. Write, don’t get stuck into something and go, This isn’t working, but I have to stick with it right? Look at it, understand it, analyze it. The goals don’t change the actions do. So routines are what you want them to be. You’ve got to make sure that you’ve got a goal. You’ve got to have a direction of where you want to go. The resistance is you. There’s only one thing that resists it. It’s you.
